Built into your iPhone, iPad, Mac and Apple Vision Pro* to help you write, express yourself and get things done effortlessly.** Designed with groundbreaking privacy at every step.
Five iPhone devices showing Apple Intelligence features: creating a Memory Movie, generating artwork in Image Playground, the iOS Lock Screen with inner glow, Live Translation during a phone call, and real-time translation in Messages.
Five iPhone devices showing Apple Intelligence features: creating a Memory Movie, generating artwork in Image Playground, the iOS Lock Screen with inner glow, Live Translation during a phone call, and real-time translation in Messages.
Multiple iPhone devices scroll left to right each one showing a different Apple intelligence feature onscreen.
Multiple iPhone devices scroll left to right each one showing a different Apple intelligence feature onscreen.
Communication
More connection. Less noise.
Apple Intelligence simplifies your everyday communication and helps you stay focused. Communicate across languages with Live Translation. Strike just the right tone with Writing Tools. And minimise distractions with prioritised notifications.
iPhone and Mac showing Writing Tools
iPhone and Mac showing Writing Tools
Explore new features for communication, writing and focus.
Messages app showing Live Translation
Messages app showing Live Translation
Turn on Live Translation to automatically translate texts in Messages,1 display live translated captions in FaceTime and get spoken translations for calls in the Phone app.2
UI for Writing Tools with a text field to enter prompts, buttons for Proofread and Rewrite, different tones of writing voice, and options for summarise, key points, table and list
UI for Writing Tools with a text field to enter prompts, buttons for Proofread and Rewrite, different tones of writing voice, and options for summarise, key points, table and list
Transform how you communicate using intelligent Writing Tools that can proofread your text, rewrite different versions until the tone and wording are just right, and summarise selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.
Three iPhone devices showing Apple Intelligence: voicemail summary, record and summarise notes and calls, and summarise email
Three iPhone devices showing Apple Intelligence: voicemail summary, record and summarise notes and calls, and summarise email
Get the short version of lengthy voicemails, record and summarise Notes and calls, and summarise an email in Mail with a tap.
Smart Reply options in the Mail app are shown on an iPhone.
Smart Reply options in the Mail app are shown on an iPhone.
Use a Smart Reply in Mail to quickly draft an email response with all the right details. Apple Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps, you’re ready to send a reply with key questions answered.
iPhone with Reduce Notifications Focus enabled shows a single notification marked ‟maybe important."
iPhone with Reduce Notifications Focus enabled shows a single notification marked ‟maybe important."
Reduce Interruptions is a Focus that highlights notifications that might need immediate attention. Priority notifications appear at the top of the stack and are summarised, so you can see what matters most at a glance.
iPhone shows inbox in Mail app with important messages at the top
iPhone shows inbox in Mail app with important messages at the top
Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.
Images
Delightful images created just for you.
Create fun, original images with Image Playground in your apps or its own dedicated app. You can try out styles like animation, illustration and sketch, and discover additional ChatGPT styles. Turn a rough sketch into a related image that complements your notes with Image Wand. Craft a custom memory movie in the Photos app. And make images inspired by your friends using Genmoji.
iPhone and iPad showing Genmoji creating a rainbow cactus, and Image Wand turning a sketch into a Mughal pavilion.
iPhone and iPad showing Genmoji creating a rainbow cactus, and Image Wand turning a sketch into a Mughal pavilion.
Create expressive images, unique Genmoji and custom memory movies.
UI of the Clean Up experience shows a highlighted object in the background of a photo selected to remove
UI of the Clean Up experience shows a highlighted object in the background of a photo selected to remove
Remove distractions in your photos with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.3
Image Playground screen with image of a photorealistic stork carrying a bundle in its beak, showing options for custom image styles from ChatGPT
Image Playground screen with image of a photorealistic stork carrying a bundle in its beak, showing options for custom image styles from ChatGPT
Produce fun, original images with Image Playground in your apps. Try out styles like animation, illustration and sketch, and discover additional ChatGPT styles. Have even more control when making images inspired by family and friends using Genmoji.
A hand holding Apple Pencil draws a circle round a sketch in the Notes app on iPad.
A hand holding Apple Pencil draws a circle round a sketch in the Notes app on iPad.
Image Wand can transform your rough sketch into a related image in the Notes app. Use your finger or Apple Pencil to draw a circle round your sketch, and Image Wand will analyse the content around it to produce a complementary visual. You can even circle an empty space, and Image Wand will use the surrounding context to create a picture.
Cover of a custom new memory based on the description entered in the text field in the Photos app
Cover of a custom new memory based on the description entered in the text field in the Photos app
Create a custom memory movie in Photos of the story you want to see. Enter a description, and Apple Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.
A grid of photos based on the search prompt Katie with stickers on her face
A grid of photos based on the search prompt Katie with stickers on her face
Search for photos and videos in the Photos app simply by describing what you’re looking for. Apple Intelligence can even find a particular moment in a video clip that fits your search description and take you straight to it.
Visual intelligence
Let your iPhone take it all in.
Learn more about what’s in front of you, whether you’re out and about or using your iPhone. Instantly turn a poster into a Calendar event. Summarise what you’re viewing. Ask questions, like recipe ideas for what’s in your fridge. And search seamlessly across your favourite apps, like finding where to buy a cool outfit you see online.4
iPhone showing the visual intelligence search of orange mushroom lamps that changes to a grid showing photos of similar styles of mushroom lamps from Etsy, alongside are Google and Pinterest tabs
iPhone showing the visual intelligence search of orange mushroom lamps that changes to a grid showing photos of similar styles of mushroom lamps from Etsy, alongside are Google and Pinterest tabs
Productivity
Get more done. More effortlessly.
Siri can assist you in everyday moments to get tasks done. You can speak or type to Siri whenever you need it. It can help you learn something new about your Apple products, and can tap into ChatGPT’s broad world knowledge when appropriate. Plus, Apple Intelligence comes to the Shortcuts app to accelerate your workflows.
Mac showing Type to Siri, and iPad showing a Shortcut built with Apple Intelligence.
Mac showing Type to Siri, and iPad showing a Shortcut built with Apple Intelligence.
Explore a more helpful Siri, motivation during workouts, and tools for work and study.
A text field at the top of keyboard in iPhone says Ask Siri
A text field at the top of keyboard in iPhone says Ask Siri
With a double tap on the bottom of your iPhone or iPad screen, you can type to Siri from anywhere in the system when you don’t want to speak out loud.
An iPhone is shown with step-by-step guidelines on how to schedule a text message to send later
An iPhone is shown with step-by-step guidelines on how to schedule a text message to send later
Tap into the expansive product knowledge Siri has about your devices’ features and settings. You can ask questions when you’re learning how to do something new on your iPhone, iPad and Mac, and Siri can give you step-by-step instructions in a flash.
A person checks progress on Apple Watch Series 11 Workout app while running
A person checks progress on Apple Watch Series 11 Workout app while running
Go the extra mile with Workout Buddy and its personalised pep talks in the style and tone of Apple Fitness+ trainers.5
Compare notes in Text and Transcription then summarise the differences, with the words ‘Text’ and ‘Transcription’ highlighted in blue as they appear as they would in the Shortcuts app
Compare notes in Text and Transcription then summarise the differences, with the words ‘Text’ and ‘Transcription’ highlighted in blue as they appear as they would in the Shortcuts app
Accelerate your workflows by creating powerful Shortcuts using Apple Intelligence models, as well as features like Writing Tools to summarise text and Image Playground to create images.
A notification in the Apple TV app reminds you that a contact shared a show recommendation with you
A notification in the Apple TV app reminds you that a contact shared a show recommendation with you
Apple Intelligence empowers Siri with onscreen awareness, so it can understand and take action with things on your screen. If a friend texts you their new address, you can say "Add this address to their contact card", and Siri will take care of it.
This feature is in development and will be available with a future software update.
Snippets of information like calendar events, photos and notes show the many sources Siri can draw from
Snippets of information like calendar events, photos and notes show the many sources Siri can draw from
Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember if a friend shared that recipe with you in a note, a text or an email? Need your passport number while booking a flight? Siri can use its knowledge of the information on your device to help find what you’re looking for, without compromising your privacy.
This feature is in development and will be available with a future software update.
Photos library is shown on an iPhone along with a search description. A second iPhone is open to a single photo favourited based on the search. A third iPhone shows the photo incorporated into a note in the Notes app.
Photos library is shown on an iPhone along with a search description. A second iPhone is open to a single photo favourited based on the search. A third iPhone shows the photo incorporated into a note in the Notes app.
Seamlessly take action in and across apps with Siri. You can make a request like "Send the email I drafted to Alison and Lilly" and Siri knows which email you’re referring to and which app it’s in. And Siri can take actions across apps, so after you ask Siri to enhance a photo for you by saying "Make this photo pop", you can ask Siri to drop it in a specific note in the Notes app — without lifting a finger.
This feature is in development and will be available with a future software update.
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‐based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Private Cloud Compute
Your data is never stored
Used only for your requests
Verifiable privacy promise
ChatGPT, seamlessly integrated.
With ChatGPT from OpenAI integrated into Siri, Writing Tools, visual intelligence, Image Playground and Shortcuts, you get even more expertise when it might be helpful for you — no need to jump between tools.
You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account. ChatGPT subscribers can connect accounts to access paid features within these experiences.
The Compose in Writing Tools feature is shown on a MacBook
The Compose in Writing Tools feature is shown on a MacBook
Experience Apple Intelligence.
Find the right iPhone, iPad or Mac for you.
New
iPhone 17 Pro
Innovative design for ultimate performance and battery life.
Apple Intelligence is compatible with these devices.
iPhone 17 A19
iPhone 17 Pro A19 Pro
iPhone 17 Pro Max A19 Pro
iPhone Air A19 Pro
iPhone 16e A18
iPhone 16 A18
iPhone 16 Plus A18
iPhone 16 Pro Max A18 Pro
iPhone 16 Pro A18 Pro
iPhone 15 Pro Max A17 Pro
iPhone 15 Pro A17 Pro
iPad Pro M1 and later
iPad Air M1 and later
iPad mini A17 Pro
MacBook Air M1 and later
MacBook Pro M1 and later
iMac M1 and later
Mac mini M1 and later
Mac Studio M1 Max and later
Mac Pro M2 Ultra
Apple Vision Pro M2
New possibilities for your favourite apps.
The Foundation Models framework, along with App Intents, APIs and frameworks, are built with privacy at the centre. Any app can tap into the on‐device models that power Apple Intelligence, and the features you build work offline. And it’s all at no cost per request. App developers can easily integrate features like Siri, Writing Tools and Image Playground.