Netflix ads

Implement tracking for Netflix ads

To use impression and click tags for Netflix ads, contact your Netflix representative to implement third-party tracking.

How impressions and clicks are counted for Netflix ads

You can track Netflix ad campaigns in Campaign Manager 360. When you use impression or click tags, Netflix shares ad event data with Campaign Manager 360.

Impression counts may vary between Netflix and Campaign Manager 360 because of user consent choices. To learn more about how consent can impact measurement, learn more about Integration with the IAB Transparency & Consent Framework.

Impression tag

Impression tracking lets you track when your ads are served on Netflix. Netflix shares impression event data with Campaign Manager 360 when using the impression tag.

Click tag

Click tracking lets you track when users select your ads on Netflix. Netflix shares impression click event data with Campaign Manager 360 when using the click tag.

Measurement source

The measurement source for Netflix ads is "provided". Learn more about Measurement Source.