Sexual content
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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations. Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.
Learn about what happens if you violate our policies.
On this page
Strongly restricted categories
Ads that feature or promote the following types of sexual content are strongly restricted. They will only serve based on the following conditions:
- The user’s age, the local laws where the ad is being served, and the user’s SafeSearch settings.
- The user’s sexual content Search queries.
Nudity
People or representations of people that display exposed intimate body parts, including representations that are blurred or censored
Examples (non-exhaustive): Visible genitalia, female breasts, or buttocks
Moderately restricted categories
Ads that feature or promote the following types of sexual content categories are moderately restricted. They will only serve based on the following conditions:
- The user’s age, the local laws where the ad is being served, and the user’s SafeSearch settings.
Partial nudity
People or representations of people that display partially exposed intimate body parts
Examples (non-exhaustive): Lower or outer curve of the female breast exposed, majority of buttocks exposed
Sexual merchandise
Restricted Sale of merchandise that's intended to enhance sexual activity
Examples: Sex toys, aphrodisiacs, sexual enhancers, sexual fetish lingerie
Sexual entertainment
Online or offline sexually suggestive entertainment
Examples (non-exhaustive): Strip clubs, adult movie festivals, sexually suggestive live streaming or live chat, sexually suggestive role playing games
Sexually suggestive elements and themes
Text, images, audio, or video that can be interpreted as suggesting sexual intent or being sexually evocative. Content containing sexually suggestive poses or postures
Examples (non-exhaustive): Lewd or sexual language, images featuring legs spread open, touching covered intimate body parts, mimicking sexual positions or movements
Location restrictions
Algeria
Bahrain
Djibouti
Egypt
India
Iran
Iraq
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Syria
Tunisia
United Arab Emirates
Yemen
China
Germany
Hong Kong
Indonesia
Malaysia
Peru
Philippines
Russia
Singapore
South Korea
Taiwan
Thailand
Ukraine
Vietnam
In addition to the requirements above, your ads must comply with local laws in the regions your campaigns target.
Effect of the policy
If your ad meets the requirements above and is eligible, here are details of how it can run.
| Ad platform | |
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Not supported Sexual content ads cannot run:
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Sexual content ads can run:
Google Ads |
| Ad Network | |
|---|---|
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Not supported Sexual content ads cannot run:
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Sexual content ads can run:
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| Ad Formats |
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Not supported Sexual content ads cannot run, though acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads:
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Need help?
If you have questions about our policies, review the policy guidelines and examples provided or contact Google Ads Support.