Boost your customer advocacy program and earn more brand champions

Strengthen your storytelling, capture stellar testimonials, and build a beloved brand with our powerful platform for surveys and forms.

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Capture customer sentiment

With a 92% rating for ease of use on G2, we make customer advocacy a breeze.

Spot advocates faster

Surface promoters instantly with powerful, yet intuitive analytics.

Amplify social proof

Sync data across CRM, CMS, and social with powerful integrations.

Easily create surveys that surface compelling stories

Let AI draft a customer advocacy survey for you in under a minute.
Use customizable survey templates for fast Net Promoter Score (NPS®) and product experience insights.
Use logic to create a personalized experience, like asking your promoters if they’d be willing to leave a review.

POPULAR FEATURES

→ Build with AI

→ Customer advocacy templates

→ Powerful logic features

Uncover advocates and trends with advanced analytics

Track NPS across multiple surveys to spot promoter growth and retention risks.
Use AI‐powered sentiment analysis to filter by positive comments and save time identifying testimonials.
Run crosstabs and trend lines to pinpoint which segments drive referrals—and why.

POPULAR FEATURES

→ Multi-survey and longitudinal analysis

→ Sentiment analysis

→ Crosstab & trend analysis

Scale and automate your customer advocacy program

Trigger surveys directly from your CRM at key milestones in the customer journey to scale your advocacy program.
Segment your audience based on survey responses by connecting SurveyMonkey to your marketing automation tools.
Instantly connect promoters/hand raisers/brand champions with your advocacy team so you never miss a story.

POPULAR FEATURES

→ 200+ powerful integrations

→ Connect: native apps and integrations

→ Built-in collaboration

SurveyMonkey integrates with 200+ go-to apps

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Point of Reference boosts its customer advocacy and NPS insights

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"SurveyMonkey is a great tool for gathering insights from customers. It is very intuitive and I have had no tech issues, which puts it leaps and bounds above other solutions."

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Allison Hughes | Customer Marketing Manager, Point of Reference

Get started with one of our most popular plans for marketers

Try it now and get 25 responses for free, or choose from our top plans.

*0ドル.15 per additional response. SurveyMonkey Audience Panel responses sold separately, starting at 1ドル per response.

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Have questions? We’re here with answers.

How do you identify customer advocates?
Start by sending a short NPS or satisfaction survey using SurveyMonkey and you’ll quickly spot your advocates by filtering for 9–10 scores. But don’t stop there. Promoters can show up in all kinds of survey insights throughout your CX programs.
You can uncover powerful advocates through onboarding surveys, product experience feedback, webinar evaluations, and more. Open-ended questions, in particular, often reveal enthusiastic stories or unexpected praise—prime signals that someone may be ready to advocate for your brand.
What survey questions uncover customer loyalty?
Can NPS be used for customer advocacy?

Resources to help you start and grow your customer advocacy program

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Start with expert templates

Try customer advocacy survey templates you can customize in seconds.

Explore templates

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Learn how to expand your CX program

See how easy it is to get the feedback you need to exceed customer expectations.

Watch the demo

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Connect feedback to revenue in Salesforce

Explore how our Salesforce integration helps you get more value from your feedback programs.

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Ready to pinpoint happy customers and create brand advocates?

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