Writing for the Web Articles & Videos
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Using AI for UX Work: Study Guide
Unsure where to start? Use this collection of links to our articles and videos to learn about the best ways to use artificial intelligence for UX work.
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The 3 I’s of Microcopy: Inform, Influence, and Interact
Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.
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UX Copy Sizes: Long, Short, and Micro
Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.
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Product-Specific GenAI Needs to Write for the Web
Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.
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Explicit Decisions: Help Your Users Choose Correctly
Make sure your users make the correct decisions the first time by making distinctions between options clear by highlighting key differences.
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AI for Tone: Avoid Sounding Like a Robot
Learn how to use AI chats like ChatGPT to write copy that doesn’t sound like a robot wrote it.
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Alt Text: What to Write
Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.
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Alt Text: Not Always Needed
Write alt text that communicates an image's purpose without repeating page content. Focus on meaning rather than visual description.
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Explicitly State the Difference Between Options
When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.
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Content Strategy vs. UX Writing
Content strategy focuses on content-related processes, while UX writing shapes user experiences through text. The two disciplines work in harmony.
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UX Writing: Study Guide
Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.
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Content Standards in Design Systems
Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.
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ChatGPT and Tone: Avoid Sounding Like a Robot
Including several tone words or an example in the prompt, as well as asking for multiple alternatives, are more likely to produce satisfactory output from AI.
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5 Formatting Techniques for Long-Form Content
Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.
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Rewriting Digital Content for Brevity
Writers always get the advice to be concise, but doing so is easier said than done. These tips and tricks help reduce your word count.
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Using Quotes to Share UX Research: 3 Tips
User quotes can be powerful and persuasive when sharing UX research insights, but most quotes need a little attention first.
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How To: Content Inventory and Audit
Content inventories and audits shift a team's mindset from content quantity to content quality. They reveal relationships between content to resolve problems and support new content creation.
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Challenges for Screen-Reader Users on Mobile
Using a screen reader on mobile is challenging because users must access information sequentially and they cannot easily scan page content. Screen-reader users do not consider accessibility menus helpful.
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Dealing with Technical or Professional Jargon
Answer two questions to decide how to handle technical terminology in your writing: (1) How many readers will know this term? (2) How important is the term in your context?
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Clarify, Don't Mystify (UX Slogan #19)
UX design must make all elements of the interaction understandable and explicit. Mystifying things to entice more clicks from users will only result in dissatisfied customers.
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