How to Opt Out
You have options for controlling how information about you is used for online advertising. You may receive advertising online in different forms and across different media, including on web browsers, mobile apps, and TV streaming apps. These ads may be selected, delivered, and measured using different types of information, including your online activity; contextual factors like the type of website or app you are using, time of day, or your geographic location; your offline/in-store purchases; and other factors. The NAI provides the following tools and resources to help you adjust your privacy settings and request opt outs of certain kinds of advertising.
How to Exercise Your Privacy Choices
Visit NAI member websites to learn about their privacy practices and exercise your privacy rights and choices directly with them.
NAI GPC Browser Extension (external)
Add the NAI Global Privacy Control (GPC) extension to your Chrome web browser. Use it to turn on the GPC signal to ask websites you visit not to sell or share your personal information, or use it across contexts for targeted advertising.
Web Browser Privacy Settings
Learn how to adjust privacy settings on popular web browsers.
Advertising Privacy Settings on Mobile Devices
Learn how to adjust advertising privacy settings on your mobile phone (Android, iOS or Samsung).
Advertising Privacy Settings on TVs & Streaming Devices
Learn how to adjust advertising privacy settings on popular TV platforms.
DAA AdChoices Tools (external)
Visit the DAA’s website to learn about and use DAA tools to request opt outs of interest-based advertising with participating companies.