Midol started out as a headache
tablet, then it was advertised
as a cure for hiccups, then
finally, it was advertised for
menstrual pain and competed with
Kotex Kurbs tablets. I can't
help but wonder if the
ingredients changed along the
way. . . . The first price in
ads was 10 tablets for 25c then
10 tablets for 50c then the
price went down to 40c for 12
tablets in 1940 and stayed the
same price and box until 1960.
The new box started in 1961 (see
ads) and continued at least
through the 60's but I don't
know when it changed again. I
remember that box myself: it had
a blue paper liner, plus I
remember the series of ads I
attach that rotated different
pictures and names through the
basic ads. Other names that were
used besides all these I
attached were Donna, Anne,
Bonnie, Rachel and Betty; (and
probably more) sometimes they
were bright, gay, radiant, up,
glad or sharp and they mixed up
these names, images and words.
These ran from the early 50's
through the 60's at least
although they dropped gay as it
gained a new meaning. [For "gay"
see this
page.]