See the Kotex stick tampon.

See "Remember how simple life used to be?" ads for the stick tampon.

See also a Saba Ad, Pursettes ad, Kotex "Are you in the know?" ads (1949)(1953)(1964), Ads for Teens, and some older Kotex ads

And, of course, the first Tampax AND - special for you! - the American fax tampon, from the early 1930s, which also came in bags.

See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).

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Kotex stick tampon ads, 1970s

Kotex made a series of well-designed ads for its stick tampons (see the tampons here) in the 1970s. In both ads the words "femininity today" appear in tiny type, which seem to attempt to brighten up the feeling associated with menstruation and to indicate that times have changed in fashion; this was a revolutionary era.

I don't think the word soft would appeal to women today, who might feel it means weak.

Above, from June 1972.

February 1972.

See the July 1972 ad
See the Kotex stick tampon. See "Remember how simple life used to be?" ads for the stick tampon.
See also a Saba Ad, Pursettes ad, Kotex "Are you in the know?" ads (1949)(1953)(1964), Ads for Teens, and some older Kotex ads

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