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B2B Marketing Events

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

GEO and SEO in 2026

December 3, 2025 — 12:00 PM ET

Join us for this Ask an Expert group AMA event with Janet Driscoll Miller to get answers to YOUR questions about Generative Engine Optimization (GEO) and the future of SEO. Live and interactive.

Decoding AI's Org-Wide Marketing Impact

December 4, 2025 — 2:00 PM ET

How do you navigate the seismic shifts AI brings to marketing? chiefmartec Editor Scott Brinker, the renowned visionary mapping the martech universe, delivers his unfiltered perspective on this world-changing tech directly to you. Sponsored by Snowflake.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

How AI Is Reshaping the Modern Marketing Org
Nicole DiNicola | Article

How AI Is Reshaping the Modern Marketing Org

November 13, 2025

Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world. Read more.

Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers
Palash Soni | Article

Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers

November 12, 2025

AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.

Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control
Sameer Maggon | Article

Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control

November 11, 2025

AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.

How SMB Marketers Can Turn AI Hype Into Reality With Voice AI
Ryan Johnson | Article

How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

November 6, 2025

Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.

Implementing ABM? Why a Customer Advisory Board Should Be Step One
Rob Jensen | Article

Implementing ABM? Why a Customer Advisory Board Should Be Step One

November 5, 2025

Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential
Patrick Shea | Article

AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential

November 4, 2025

AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.

You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed
Stefanie Francis | Article

You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed

October 30, 2025

Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.

From Services to SaaS: The Secret to Agency Profitability?
Itzik Levy | Article

From Services to SaaS: The Secret to Agency Profitability?

October 29, 2025

Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.

Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference
Mike Donoghue | Article

Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

October 28, 2025

AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.

Generative AI Is Changing How We Think About Customer Experience & Support
Ashley McDonald | Article

Generative AI Is Changing How We Think About Customer Experience & Support

October 23, 2025

Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

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MarketingProfs B2B Forum

November 17, 2025 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Meet Your New AEO Ally: The Press Release

December 16, 2025 — 2:00 PM ET

Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

2026 B2B Marketing Strategies Friday Forum

December 12, 2025 — 11:30 AM ET

AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

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