Manifest - Advertising, Marketing, Media, Digital, PR News & more

Prachi Narayan (left) and Ramakrishnan R

10 Dec 2025 10:35 AM

'The share of endorsements going to women athletes is still small, but the trajectory is upward'

Manifest studies 2025's big disruptions in advertising, media and marketing.

09 Dec 2025 8:09 PM

It's not the end of an era, it's the start of one: Wondrlab Network's Rakesh Hinduja

Neon and Hector AI's Meher Patel, along with Hinduja decodes the shift from agency playbooks to platform-led growth at a media roundtable.

Maruti Suzuki's 'The Return of a Classic' campaign.

10 Dec 2025 11:33 AM

Maruti Suzuki taps into nostalgia with a classic off-road adventure

The brand brings back a beloved narrative from the 90s ad film 'Kancha', reimagined for an EV era.

(From Left to Right) Aswirbaad Das, Farhat Shaukat, Tashina, Tanya Kapool and Shyam Nair

10 Dec 2025 11:38 PM

Sunny Side Up strengthens Bengaluru team with senior hires

Appoints Tashina A as SVP; onboards Aswirbaad Das, Farhat Shaukat, Tanya Kapool, and Shyam Nair across key creative and business roles.

Tata Tea Premium Care campaign

09 Dec 2025 11:25 PM

Tata Tea makes everyday care feel ‘premium'

The campaign celebrates small gestures that turn a simple cup of tea into an expression of thoughtfulness.

Marketing

Gaurav Nijhawan

10 Dec 2025 3:49 PM

Gaurav Nijhawan joins MMTC-PAMP

He moves from Induslnd Bank, where he was marketing head - digital strategy and analytics.

Campaigns

Kia's 'The Next Legend' campaign.

10 Dec 2025 3:10 PM

Thierry Legend drives the next legend to the World Cup through Kia

The campaign comprises an ad film.

Advertising

The account was won following a multi-agency pitch

10 Dec 2025 11:11 AM

Network Advertising bags creative duties for three Bajaj Consumer Care brands

The agency will handle creative and strategy for Coconut Oil, Amla, and Gulabjal brands.

Media

Tata Play Binge announced the addition of Ultra Play and Ultra Jhakaas to its OTT portfolio

10 Dec 2025 10:47 AM

Tata Play Binge adds Ultra Play and Ultra Jhakaas to its OTT portfolio

The partnership strengthens its Hindi and Marathi content offerings, catering to audiences with varied content tastes across the country.

Media

Sushant Sreeram (left0 and Krishnan Kutty

09 Dec 2025 7:13 PM

JioHotstar puts INR 4,000 crore behind South India's creative future

The streaming player backs an expansion of content, betting on scale, talent and a nationwide appetite for regional storytelling.

Marketing

The new identity was unveiled by Jude Gomes, managing director and CEO, Ageas Federal Life Insurance, alongside its brand ambassador, cricketer Sachin Tendulkar.

09 Dec 2025 6:01 PM

Ageas Federal Life Insurance rolls out a new brand identity

To highlight this refreshed identity, the brand has rolled out an ad film conceptualised by Glassbox and Pollinate Labs.

Campaigns

Interview Practice with ChatGPT campaign

09 Dec 2025 11:06 AM

ChatGPT brings everyday AI stories to life

Rolls out its first nationwide campaign, spotlighting voice-first, regional-language experiences designed for Indian consumers.

Sports

Abhishek Ganguly (left) and Virat Kohli

09 Dec 2025 10:56 AM

Virat Kohli moves One8 brand to Agilitas Sports

Move comes after Kohli had reportedly refused to sign a commercial contract with RCB which has Puma as its lead jersey sponsor.

Media

Paramount's bid amounts to in excess of USD 108.4 billion

09 Dec 2025 10:40 AM

Paramount attempts to hijack Netflix-Warner Bros deal with higher bid

Bid comes after Netflix agreed to acquire Warner Bros Discovery in a deal valued at USD 82.7 billion.

Marketing

TPL co-founders Kunal Thakkur and Mrunal Jain

09 Dec 2025 10:24 AM

For the league to grow, the sport must grow first: Tennis Premier League founders

As season seven kicks off, co-founders Kunal Thakkur and Mrunal Jain on carving a niche for a tennis league in a cricket-obsessed nation.

Latest Stories

(From Left to Right) Aswirbaad Das, Farhat Shaukat, Tashina, Tanya Kapool and Shyam Nair

10 Dec 2025 11:38 PM

Sunny Side Up strengthens Bengaluru team with senior hires

Gaurav Nijhawan

10 Dec 2025 3:49 PM

Gaurav Nijhawan joins MMTC-PAMP

Kia's 'The Next Legend' campaign.

10 Dec 2025 3:10 PM

Thierry Legend drives the next legend to the World Cup through Kia

Maruti Suzuki's 'The Return of a Classic' campaign.

10 Dec 2025 11:33 AM

'The share of endorsements going to women athletes is still small, but the trajectory is upward'

It's not the end of an era, it's the start of one: Wondrlab Network's Rakesh Hinduja

Maruti Suzuki taps into nostalgia with a classic off-road adventure

Sunny Side Up strengthens Bengaluru team with senior hires

Tata Tea makes everyday care feel ‘premium'

Gaurav Nijhawan joins MMTC-PAMP

Thierry Legend drives the next legend to the World Cup through Kia

Network Advertising bags creative duties for three Bajaj Consumer Care brands

Tata Play Binge adds Ultra Play and Ultra Jhakaas to its OTT portfolio

JioHotstar puts INR 4,000 crore behind South India's creative future

Ageas Federal Life Insurance rolls out a new brand identity

ChatGPT brings everyday AI stories to life

Virat Kohli moves One8 brand to Agilitas Sports

Paramount attempts to hijack Netflix-Warner Bros deal with higher bid

For the league to grow, the sport must grow first: Tennis Premier League founders

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Latest Stories

Sunny Side Up strengthens Bengaluru team with senior hires

Gaurav Nijhawan joins MMTC-PAMP

Thierry Legend drives the next legend to the World Cup through Kia

Maruti Suzuki taps into nostalgia with a classic off-road adventure

Most Read

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'

Omnicom-IPG merger: Creative structure for India revealed

Omnicom announces executive leadership after IPG merger

Manifest's December 2025 issue is now out

Pepper Awards 2025: Picture gallery

Cannes Lions' 'See It Be It' India: Picture gallery

Picture gallery: Manifest X Sparkt rendezvous with marketers

India's Next Top 10 Directors 2025: Picture Gallery

Indie Agencies Guild launch: Picture Gallery

Good Ads Matter Awards 2025: Picture gallery

Thierry Legend drives the next legend to the World Cup through Kia

Maruti Suzuki taps into nostalgia with a classic off-road adventure

Tata Tea makes everyday care feel ‘premium'

ChatGPT brings everyday AI stories to life

Ranbir Kapoor and Rashmika Mandanna highlight a new way of banking with AU Small Finance Bank

Tata Harrier.ev and Red Bull challenge Abdo Feghali to drift into the impossible

'The share of endorsements going to women athletes is still small, but the trajectory is upward'

It's not the end of an era, it's the start of one: Wondrlab Network's Rakesh Hinduja

Maruti Suzuki taps into nostalgia with a classic off-road adventure

Sunny Side Up strengthens Bengaluru team with senior hires

Tata Tea makes everyday care feel ‘premium'

Gaurav Nijhawan joins MMTC-PAMP

Thierry Legend drives the next legend to the World Cup through Kia

Network Advertising bags creative duties for three Bajaj Consumer Care brands

Tata Play Binge adds Ultra Play and Ultra Jhakaas to its OTT portfolio

JioHotstar puts INR 4,000 crore behind South India's creative future

Ageas Federal Life Insurance rolls out a new brand identity

ChatGPT brings everyday AI stories to life

Virat Kohli moves One8 brand to Agilitas Sports

Paramount attempts to hijack Netflix-Warner Bros deal with higher bid

For the league to grow, the sport must grow first: Tennis Premier League founders

Follow us

Latest Stories

Sunny Side Up strengthens Bengaluru team with senior hires

Gaurav Nijhawan joins MMTC-PAMP

Thierry Legend drives the next legend to the World Cup through Kia

Maruti Suzuki taps into nostalgia with a classic off-road adventure

Most Read

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'

Omnicom-IPG merger: Creative structure for India revealed

Omnicom announces executive leadership after IPG merger

Manifest's December 2025 issue is now out

Subscribe

Pepper Awards 2025: Picture gallery

Cannes Lions' 'See It Be It' India: Picture gallery

Picture gallery: Manifest X Sparkt rendezvous with marketers

India's Next Top 10 Directors 2025: Picture Gallery

Indie Agencies Guild launch: Picture Gallery

Good Ads Matter Awards 2025: Picture gallery

Thierry Legend drives the next legend to the World Cup through Kia

Maruti Suzuki taps into nostalgia with a classic off-road adventure

Tata Tea makes everyday care feel ‘premium'

ChatGPT brings everyday AI stories to life

Ranbir Kapoor and Rashmika Mandanna highlight a new way of banking with AU Small Finance Bank

Tata Harrier.ev and Red Bull challenge Abdo Feghali to drift into the impossible