‘The future belongs to the discontented’: Inside Coca-Cola’s AI playbook
The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.
Who owns AI output? The legal and ethical questions brands can’t ignore
Panelists at AI Deciphered unpacked how rapidly evolving tools are blurring lines around authorship, bias and authenticity — and why humans must stay firmly in the loop.
WPP CEO and chair buy 100,000 shares after stock price slump
Cindy Rose and Philip Jansen make co-ordinated purchases worth 280,000ドル in attempt to boost sentiment.
Dentsu lifts FY2025 profit guidance, Americas report 3.4% organic growth
The holdco's cost transformation plan remains a central pillar of its turnaround efforts.
The Social Skinny: Meta’s chief AI scientist resigns; Snapchat users petition for 2D Bitmojis
A weekly roundup of app and tech news.
Amazon launches holiday sponsorship program alongside new ‘Five Star Theater’
The retail giant tapped Benedict Cumberbatch for the second installment of the holiday ad campaign.
The WNBA has graduated from startup mode — now comes the hard part
The league has hit the stage all successful startups hit: When immense traction turns into growing pains.
Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue
Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.
Airline crisis PR: 3 ways carriers mitigated the government shutdown impact
United Airlines and Southwest Airlines leverage key lessons from the COVID-19 pandemic — prioritizing employee communications — to manage flight delays and customer frustration during the longest federal government shutdown in history.
X marks the spot for Monster Energy
The three-year deal fuels X Games’ shift from stand-alone events to a global, year-round league giving athletes bigger stages and stronger support.
Movers & Shakers: American Express, Heinz, Macy’s and more
This week’s agency news, people on the move and brand buzz.
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College basketball star Flau’jae Johnson is the ‘Greatest Wrapper’ for Dick’s Sporting Goods
The campaign lets athletes enter to win limited-edition Flau’jae Johnson wrapping paper.
The holding company is being sued by Richard Foster for alleged wrongful termination, retaliation and violations of whistleblower protection laws in California and New York.
These dating apps are heating up cuffing season with bold campaigns for marginalized singles
Archer, Her and Yuzu launch clever activations addressing the unique needs of Asian and LGBTQ+ daters searching for connection.
WPP wins PwC business in the US
McCann retains global duties for the company.
See’s Candies fun holiday campaign is the antidote to the ‘same old, same old’ stories
The Break Out the Good Stuff campaign, now in its second year, features work developed by Poke The Bear.
Yahoo DSP launches CTV ads in brand first
It’s a new strategy for the brand’s ad tech, which competes with giants in the space.
Klook grows up: From travel app to experiences brand, and now, IPO-bound
Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger... transformation.