Dentsu lifts FY2025 profit guidance, Japan offsets international weakness
Anita Kotwani, who was named Dentsu's chief client officer, South Asia, in March 2023, has reportedly stepped down.
Can movies move the needle on child trafficking?
On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.
Campaign India Digital Crest Awards 2025: BBDO, ...
BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'
Why MMA’s Moneka Khurana feels it’s time to retire ...
At MMA Smarties Unplugged India, her conversation with Campaign turned from creativity to capability — and why marketing’s traditional role may no longer fit today’s business realities.
Build a brand that kids will love
Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.
Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints
Richard Foster is suing the holdco for 100ドル million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.
Can designing emotional interactions shift ...
As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.
Why almost every brand you know apologised
The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
WPP appoints Elav Horwitz as chief innovation officer
The new role is designed to 'solidify leadership in applied AI'.
Yahoo DSP launches CTV ads in brand first
It’s a new strategy for the brand’s ad tech, which competes with giants in the space.
73% marketers say the ‘middle class’ no longer exists
Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.
Publicis CEO hits out at Omnicom’s ‘apples and ...
Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.
BYD’s profits fall 33%, but global reputation stays ...
EXCLUSIVE: A new Carma report finds strong media sentiment buoyed by innovation, R&D, and the appeal of its CEO’s rise.
Fujifilm India’s new brand film highlights courage ...
‘Healthcare technology that transcends’, showcases real-life stories of innovation and compassion in Spiti Valley.
EMotorad and Rannvijay Singha team up for ‘Made for ...
EMotorad collaborates with Rannvijay Singha to showcase its new Ranger electric cycle, blending adventure, style and performance.
The Work
Life in the fast lane: Navi UPI’s Hurrypur hits top speed
The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.
When Bullet meets the Hall: A symphony in steel
Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.
McCann hits the right note with Hero Splendor’s life symphony
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
Learning beats swagger in Jaro’s new office lesson
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
Lego Christmas ad spotlights power of play with classic Lionel Richie tune
Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.
Here, now, everywhere: Generali Central bets on presence
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
Focus
Approach Gen Z by mindset, not age
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
The AI train has left the station. Are Indian ...
(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)
Make hay when the sun doesn’t shine
As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.
Brands need to go beyond the boundary
To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.
Events
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.