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About Out Shop Cancer

Out Shop Cancer is a fundraising and awareness event in support of Making Strides Against Breast Cancer and the American Cancer Society, dedicated to funding breast cancer research as well as vital programs and services for patients and survivors.

Created in 2018, the event has grown into a vibrant mix of shopping and community activities, featuring a main store and marketplace shopping event along with a grid-wide hunt running October 1–31.

This year’s expanded offerings include "Out Shop Cancer: Goth Darn-it! Let’s Find a Cure!" from October 15–31, showcasing a Pop-up Market for one-stop shopping, an Art Walk, decorating contests, entertainment, workshops, and a Closing Gala—all uniting participants in creativity, hope, and the fight against breast cancer.

About MSABC

Called Strides Campaigns, MSABC has been an official American Cancer Society event in Second Life since 2014.

Making Strides Against Breast Cancer or MSABC is the largest network of breast cancer awareness events in the nation, uniting more than 150 communities to finish the fight.

Every breast cancer walk and event is an incredible and inspiring opportunity to honor those who have battled breast cancer, raise awareness about what we can do to reduce our breast cancer risk, and raise money to help the American Cancer Society fight the disease with research, information, services, and access to mammograms for women who need them.

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