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Abstract
Reputation is the main asset of any organisation and managing reputation is therefore one of the major tasks of executives and board members. However, it is still relatively new and the management of a reputation can learn from past experience and benchmarking and case studies are a key to going forward.
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Editors and Affiliations
Pleon GmbH, Bahnstr. 2, Düsseldorf, 40212, Germany
Joachim Klewes
Pleon GmbH, Theresienhöhe 12, München, 80339, Germany
Robert Wreschniok
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Hindson, A., Louisot, JP. (2009). Managing reputational risk – Case studies. In: Klewes, J., Wreschniok, R. (eds) Reputation Capital. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_10
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DOI: https://doi.org/10.1007/978-3-642-01630-1_10
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