The creation of ISO’s first dedicated Technical Committee on Events is an important step forwards for not only the exhibitions industry but for all event types. Chris Skeith OBE explains why global standards matter, not just for organisers and venues, but for governments, destinations, and the millions of people who experience events worldwide.

Let’s be honest—AI doesn’t wow us quite like it used to. Once we get used to chatting with ChatGPT or Claude, generating images with Midjourney, creating videos with Runway, or making deepfakes with HeyGen, we’re left wondering: "So, what’s next?"

"Designing Culture, Not Just Booths." Exhibition planning often spans years for just a few days of showcasing. Yet when stakeholders embrace design as a driver of competitiveness, the impact goes beyond ROI or ROE; it helps shape a more agile, collaborative working culture.

As part of our centennial celebrations, we're spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we head to Colombia to speak with UFI's first-ever Latin American President, who has helped shape both Corferias and the global exhibition industry.

The power of collaboration and a reliable support system makes exhibitions not only platforms for trade and exchange but also strategic "Marketing Tools" that elevate industries and unlock new opportunities.

As part of our centennial celebrations, we're spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we spotlight the CEO of one of our founding members from 1925. Gerald has been a driving force within UFI since 2008, twice chairing the UFI European Chapter and most recently hosting the 2024 UFI Global Congress.

In a world where industries are being redefined by disruption, Thailand’s exhibition sector isn’t just reacting – it’s restructuring from within. While many global players focus on short-term tech upgrades, Thailand, led by the Thailand Convention and Exhibition Bureau (TCEB), is taking a more strategic, service-led approach that empowers its people and platforms to adapt sustainably.

As part of our centennial celebrations, we're spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we head to Canada to speak with Laura, who has been a driving force within UFI for decades, from serving on the Board and Executive Committee to becoming the first Chair of our North America Chapter.

In today’s experience-led economy, exhibitions are more than trade platforms — they connect culture, commerce, and creativity. In Bangkok, where design is part of the city’s identity, this dynamic is especially evident.