"Dirty Jobs" guru Mike Rowe appears in an Iron Bowl-themed commercial running on CBS affiliates statewide today, on Thanksgiving and on Friday as part of the state's campaign to attract young people to careers in the trades.
The spot is part of the "Go Build, Alabama" campaign sponsored by the Alabama Construction Recruitment Institute. The institute was created by the state Legislature with the cooperation of construction trade associations and unions, and is supported by a tax on contractors.
In the commercial, which will air on CBS-42 during the game, Rowe says "everybody's talking about the Iron Bowl" and pays homage to both schools.
"Go build, Alabama. And go build Auburn, too," he says.
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