Rework: Unveiling the cover
UPDATE: Rework is now available! Check out a few sample chapters, original artwork, and reviews on the Rework book site.
Today we can officially unveil the cover for our next book, Rework. It’ll be in your favorite bookstore on March 9, 2010.
Update: You can now pre-order from the retailers shown below by clicking on the appropriate button…
amazon bn borders 800ceo indiebound
We’re thrilled with the design. Simple, bold, and memorable. Hats off to the designers at Crown (our publisher) who indulged us, put up with us, and, in the end, crafted a beautiful design.
The front.
The back.
We can’t wait to share this book with you. Everything we know about business is in Rework. Subscribe to our mailing list and follow us on Twitter for news, updates, and the latest announcements related to 37signals and Rework.
David Turnbull
on 21 Aug 09Lookin’ good guys. Added this to my shopping list on Amazon. :-)
Avi Marcus
on 21 Aug 09The back title is exactly what I’d expect from guys like you! I look forward to reading it!
Heiko Behrens
on 21 Aug 09Beeing a big fan of GettingReal I am looking forward to this book!
Michael N.
on 21 Aug 09oh, march 2010! puts out getting-real again
Robby Russell
on 21 Aug 09Clicks the, "Tell the Publisher! I’d like to read this book on Kindle" link.
Jeff Mackey
on 21 Aug 09Exciting news! Congratulations Jason and David! (Yes, pre-ordered but also clicked "Tell the Publisher I’d like to read this book on Kindle").
Robby Russell
on 21 Aug 09Regarding the design, one thing that I immediately noticed is how clean the back was. I’m curious as to why mockups and such don’t include all the additional details that will most definitely be on the cover. (barcode, price, publisher name/info, etc.)
Do you guys see mockups with that included?
It just reminds me of a friend who recently had the front glass of her clothing boutique designed. The concepts sent over by the designer didn’t include all the extra details such as: credit card stickers, open sign, hours of operation, etc. Since these things are almost always functional necessities, I was surprised that they weren’t included in the mockups.
Just curious if book designers take that into consideration while designing.
JF
on 21 Aug 09Robby: The publisher’s imprint will be on the spine, not the front/back cover. Price won’t be on the cover either – it’ll be on the inside flap. A bar code will go on the back because it has to go on the back.
Jamie Stephens
on 21 Aug 09Wow. Nice.
Jay Owen
on 21 Aug 09Cover looks great! Just placed a pre-order for my whole team on Amazon. Looking forward to it.
Dan
on 21 Aug 09WOW. What’s "fire the workaholics/emulate drug dealers" about?
Really curious.
Matthew Riley MacPherson
on 21 Aug 09The back cover looks really great, and I love the clean, mostly empty covers. Great job guys; I’ll be sure to pick up a copy.
JB
on 21 Aug 09Great design, very... Swiss inspired?
Congrats, very good start,
jb
Anonymous Coward
on 21 Aug 09Design: reminds me of those cheesy 90’s motivational posters found in corp. offices.
JF
on 21 Aug 09Design: reminds me of those cheesy 90’s motivational posters found in corp. offices.
That’s EXACTLY what we were going for. Pick up a few copies and hang them on your cubical wall?
fdeth
on 21 Aug 09The back cover is absolutely kickass.
Sven Pedersen
on 21 Aug 09Christmas comes late this year. Can’t wait!
Ryan Heath
on 21 Aug 09Looks great. Just curious, will there be a Kindle version of this book? If so, I’m also kind of curious what that process actually entails. Does the book have to be released (hardback) first?
I want to pre-order it, but would rather get it on the Kindle if possible. Thanks!
Dan
on 21 Aug 09Why did you switch from Lulu.com?
Anonymous Coward
on 21 Aug 09Why is Amazon giving a 32% discount on a book that you can’t even buy yet?
I wonder if Bezos and it’s investment in 37signals has a part in that.
Christophe Franco
on 21 Aug 09I see there will be an audio CD version too... Who’s doing the reading ?
BTW, for the issue with the bar code on the back cover, maybe a sticker would have been a solution ? I know a small publisher here in France that refuses to print the bar codes directly on the books covers, so they print it on a sticker that is put on the cover (easy to peel off once you’ve bought the book, and they also don’t put the stickers on the books they are selling by themselves, only on those that are sent to bookshops)
JF
on 21 Aug 09Christophe: Yeah, it might be a barcode sticker instead of a direct print. I don’ t know the specifics yet. We’d obviously prefer a sticker.
Sebastian Dadał
on 21 Aug 09I want it. Now.
Christophe Franco
on 21 Aug 09I also see on The Book Repository (bookrepository.co.uk) that there will be 2 editions :
Hardback : Paperback :Marcus Brito
on 21 Aug 09No option to buy a PDF version? Shame on you. I really hope you guys offer a PDF version in the near future.
Aaron
on 21 Aug 09I too would prefer the Kindle version.
Greg
on 21 Aug 09Congratulations guys! Can’t wait to read it. I know you’ve poured your heart and soul into this. Seeing the cover design makes me realize Amazon needs a color Kindle to win my business. What a shame it would be to only see it in 16 shades of gray. (Assuming there will be a Kindle version)
James
on 21 Aug 09How / where can I buy the audio version? There is an audio version I hope??
Anonymous Coward
on 21 Aug 09Awesome. Congrats. Can’t wait to read it!
Fazal Majid
on 21 Aug 09Having a blurb from that charlatan Godin makes me less likely to consider buying it.
Justin Reese
on 21 Aug 09So glad the book has a Title and not a Title: With a Clever Subtitle That Explains Everything Because God Forbid We Be Left in Suspense.
Beautiful design!
Scott
on 21 Aug 09Striking design, looks fantastic. I do wonder about the image on the cover. I assume it’s supposed to be crumpled paper which brings to mind those sitcom scenes with the writer tossing out idea after idea? It might be the low resolution, but it looks so soft that at first glance it looks like a used tissue. I think this compounded by the fact that it has no writing or characters on it, and hence doesn’t imply throwing out work already done (the first step to doing rework?). I’m sure you guys labored over this, but I thought I’d throw in my $.02.
Ricky Irvine
on 21 Aug 09I’m pumped about this.
Ray Drainville
on 21 Aug 09The front is mighty purty. I’m a little less sure of the back.
Anonymous Coward
on 21 Aug 09Yes, I agree about charlatan Godin. I’ll still buy though.
Norbert Mocsnik
on 21 Aug 09I love how you live what you preach. I want it now, too.
Rob V
on 21 Aug 09Definitely even more excited about this book now. Can’t wait. The only thing I don’t like about this design is the Seth Godin quote, I’m over him, and besides, I think it detracts from the over all message.
JP
on 21 Aug 09Marcus,
I really hope you’re kidding. 37Signals doesn’t owe you shit.
With that being said, I can’t wait to read this book. I LOVED Getting Real.
-JP
Anonymous Coward
on 21 Aug 09It’ kinda cool how Amazon sales rank jumped from 400K, to 40K to 1K in one hour, for a book that get’s published in 6 months time.
JR
on 21 Aug 09Is there a synopsis available?
Alex
on 21 Aug 09How much different is this book from Get Real? Apart from the cover design? Thanks
Anindya
on 21 Aug 09Love the designs :)
John Topley
on 21 Aug 09I find it slightly interesting that the 37signals logo isn’t featured.
mj1531
on 21 Aug 09I second Marcus Brito’s comment on wanting a PDF version of the book.
If you’re trying to evolve the way business can be done, you should want to make it easier for employees to sneak it in to their workplaces. I’d prefer to read the book at work and my cubicle is not conducive to reading physical books (or a Kindle) undetected.
You can even password protect the PDF and/or put the purchaser’s name on the bottom of each page to cut down on piracy.
Ed Knittel
on 21 Aug 09I submitted by pre-order. I can’t tell you the last time I purchased a book so I consider this to be particularly interesting to me.
Congrats, guys.
JF
on 21 Aug 09Thanks everyone! REWORK just cracked the top 200 on Amazon! We’re at #161 at the time of this comment. Pre-order today and help us crack the top 100!
Sven Pedersen
on 21 Aug 09I hope the audio cd will be available as download via audible
Dustin Brewer
on 21 Aug 09How different will this be from Getting Real?
Anonymous Coward
on 21 Aug 09Currently at 79 on Amazon’s top seller listing
Woody
on 21 Aug 09Congratulations. Two questions:
- How is the content different than Getting Real?
- Why did you dump the direct sale PDF distribution? In the past you made plenty of noise that publishing dead tree books was the way of the past and direct sale PDFs were the future. What changed your mind?
JF
on 21 Aug 09Getting Real was primarily about software development.
Rework is primarily about starting, running, building, growing (or not growing) a business.
There are some shared ideas between the books, but Rework was written from scratch. It’s a new book.
JF
on 21 Aug 09Why did you dump the direct sale PDF distribution? In the past you made plenty of noise that publishing dead tree books was the way of the past and direct sale PDFs were the future. What changed your mind?
Details on why we went with a traditional publisher this time.
Nate Burgos
on 21 Aug 09Congratulations 37signals! REWORK is a great companion to Gary Vaynerchuk’s CRUSH IT!
And I second John Topley’s comment about your logo’s absence.
Ryan M
on 21 Aug 09Gripping design. I put an order in. What happened to your original title, Unconform? Loved that name.
JF
on 21 Aug 09What happened to your original title, Unconform?
We stopped loving it after a while. We love Rework.
JF
on 21 Aug 09Congratulations 37signals! REWORK is a great companion to Gary Vaynerchuk’s CRUSH IT !
We’re looking forward to experimenting with some promotional ideas with Gary. Book bundles, a conference, a dinner, who knows! It’ll be fun.
DHH
on 21 Aug 09We are all Kindle fans as well, so I’d be surprised if we don’t find a way to get it on there.
John Topley
on 21 Aug 09Interesting. Amazon UK have it listed as a paperback only, no image and with the tagline "Cancel Your Meetings, One-Down the Competition and Discover Greatness"
Anonymous Coward
on 21 Aug 09At #60 on Amazon’s list
Vijisk
on 21 Aug 09@JF Will there be a PDF version? The other blog post mentions an ebook format. Can you confirm that?
Jason Kirk
on 21 Aug 09Looks fantastic!
JF
on 21 Aug 09Will there be a PDF version? The other blog post mentions an ebook format. Can you confirm that?
We don’t have plans to release Rework as a PDF, but we do expect a Kindle version, audio versions, and possibly other non-traditional versions. It’s just too early to give any specifics.
Benjamin Welch
on 21 Aug 09So fucking excited. Love the title! Love the cover! Love the back! Love the fact that I’ve dropped all sense of kissing ass.
But seriously, congrats.
Anonymous Coward
on 21 Aug 09Robb Irrgang
on 21 Aug 09Getting Real coming to the Kindle ever?
Vedana
on 21 Aug 09When will it be on audio?
EH
on 21 Aug 09Dangit, why couldn’t you guys have said "ASAP is poison" five years ago?! This is probably the part where you tell me you did.
Fernando Emmanoel Borba
on 21 Aug 09I know what it is to write a book and I can figure it out how excited are you guys.
I know for sure that will be a hit like Maverick, wrote by my Brazilian fellow Ricardo Semler. Now he is one of the most influential person in business.
Jason, I think that you already is, but after this book.. the sky is the limit.
Congrats and thank you for sharing your knowledge with us!!
Dan
on 21 Aug 09Wow #31 now and #3 in Business & Investing.
JF
on 22 Aug 09Thanks for the well-wishes Fernando. Do you know Ricardo Semler personally? I’d love to get an intro – he’s been a big inspiration.
Matthew Savage
on 22 Aug 09Congratulations guys, I cant wait to read this new book – I read Getting Real online and liked it so much I decided I wanted the print copy.
Given there’s no full synopsis available at the moment I can only go on what I’ve read on your previous posts that this will be about Entrepreneurship, how you built your business etc – will there be anything in there which will become stale while the publishing process happens?
It would be great if your publisher could offer something like the Beta PDF books that Pragmatic do, that way we could get our hands on it now and receive the real thing when its printed..
But that aside, great work!
Steven
on 22 Aug 09The book has had a pretty phenomenal rise through the ranks today, jumping about 415,000 places in a matter of hours. As Flo would say, power to the people.
kris
on 22 Aug 09futura is so hot right now
Steve
on 22 Aug 09Were you intentionally going for a 3D effect, especially on the back of the book? Stereograms and 3D movies don’t really work for me-they just don’t jump out at me-but the red words on your cover really float in the air for me and the grey ones recede into the background.
Just wondering if anyone else sees the 3D. On the other hand, it may be that I’m seeing things because I’m reading this at 3:00 in the morning.
Gothy
on 22 Aug 09sooo long to wait :( hope for a pdf version, too!
keep on doing your great job and spreading your philosophy :)
Jason Klug
on 22 Aug 09Wondering about the Seth Godin quote on the cover... isn’t that the same that appeared in/on "Getting Real"? Was that intentional, coincidence, or simply a working quote in a cover mockup?
Terry Schmidt
on 22 Aug 09Really looking forward to this book!
Anonymous Coward
on 22 Aug 09Much more confident to skip the quote, especially one as bland and non-unique as that.
Also, who has written the book? According to Wikipedia only one founder remains. Do you consider all "signals" to be founders or—to put it another way— who are the founders?
(Just looking at it with a critical eye, aesthetically it’s beautiful.)
Davi
on 22 Aug 09If the cover was just pure black, I would still buy it.
Pre-ordered +1
Fernando Emmanoel Borba
on 23 Aug 09Unfortunately I am not a close friend. But, I am a big fan too and I think that his corporative culture has so much in common with 37Signals.
Probably you know that, but for others that don ́t know him, Mr. Ricardo Semler is quite unique because he is life-oriented business man opposite to be business-oriented.
Right now, he works 4 hours week. He does not know personally all the CEO of his companies. His home office is called the Castle of Glass surround of forest. He does not have dinner meetings, only lunches. Because he wants to be early at home to be with his kids.
Off-course, he is rich enough to do that. Although, some wealthier people just don ́t have time be with their kids.
His vision certainly changed my metrics to measure wealth.
John Frankson
on 23 Aug 09I love how you try to make 37Signals more than it is. Dude, you develop lightweight web apps and that’s all. Taking advice from Seth Godin is a stupid idea – what has he done in the last 10 years? Anyone can teach, but it’s harder to do.
All of your "anti" bullshit is transparent as hell. Trying to stand for something. No wonder you guys are stuck at 15 employees. You have a small-time attitude and so do you employees.
I’d sell out while you can. Oh wait, no one wants to buy a suite of bullshit apps that can be remade in a few weeks.
Too bad, so sad.
Bartek
on 23 Aug 09@John Frankson: Maybe you are a troll indeed, but I find one thing quite amusing. When you know 37signals, their values, what they stand for, how well they teach others and how good their apps are... your comment sounds quite sarcastic :)
Anonymous Coward
on 24 Aug 09Think I’ll just wait for the free download. I remember purchasing your last book then finding out a few months later that you were giving it away for free. You will do that again won’t you?
Happy
on 24 Aug 09I’ve known for a long time that the 37signals’ approach could be applied to more than just software and am excited to see it getting out to mainstream business press. Congrats guys.
Martin Luff
on 25 Aug 09Awww, come on; put the back on the cover and the cover on the back... ;-)
Happy
on 25 Aug 09Are you going to offer the back as a poster?
Expectation Gap
on 28 Aug 09Long overdue. Jump the shark and take things to a new level.