The SADC Ministers responsible for Tourism, in their Committee of Tourism Ministers meeting of November 2017, directed the SADC Secretariat to coordinate the process of formulating a comprehensive Tourism Programme, to serve as an overall roadmap for guiding and coordinating the development of a sustainable tourism industry in the region and to facilitate the removal of barriers to tourism development and growth.
The main objective of SADC are to achieve development, peace and security, and economic growth, to alleviate poverty, enhance the standard and quality of life of the peoples of Southern Africa, and support the socially disadvantaged through regional integration, built on democracy principles and equitable and sustainable development.
This SADC Tourism Programme serves as a roadmap to guide and coordinate the development of a sustainable tourism industry in the region and to facilitate removal of barriers to tourism development and growth.