Optimize Retail Performance with Foot Traffic Analytics
Analyze visit trends across chains, benchmark performance, uncover audience characteristics and behavior, and inform site selection decisions.
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arrow-right Select the Best Site for Your Store
Identify top locations for expansion based on demographic and psychographic characteristics and retail foot traffic analysis using Placer’s site selection report. Choose the right site to reach your target audience, minimize cannibalization risk, and expand your brand.
Sign Up FreePlacer’s site selection report map showing top locations for expansion for the selected chainSite selection report showing the relative score, demographic fit, cannibalization rate, and household income similarity.
Site selection relative score of 93% for Kings Plaza Shopping Center. Demographic fit of 87% and cannibalization rate of 47%
Graph showing a household income similarity score of 56 out of 100 between the chain and Kings Plaza Shopping Center
Assess Store Performance
Compare trade areas and retail foot traffic data with competitors to benchmark store performance. Understand audience journeys and preferences to capture more of your addressable market.
Sign Up FreeTrade area map showing a Lowe’s location and a Home Depot locationTrade area for a Home Depot and a Lowe’s. Metrics shown are visits, visit frequency, average dwell time, and rankings.
The Home Depot location has more visits, a lower visit frequency, and a lower average dwell time than the Lowe’s location
Location rankings in the state of New Mexico. For their category, the Lowe’s location ranks 17/269 and Home Depot ranks 5th
Dive into Audience Preferences
Leverage cross-shopping data and measure audience overlap with other stores and destinations. Understand audience journeys to identify preferences and use this to optimize merchandising and discover opportunities for growth.
Sign Up FreeTrade area map showing a Petco location and a PetSmart locationTrade area of a Petco and PetSmart. Metrics shown include trade area overlap and visitor journey of visitation activity.
Table showing trade area overlap between the Petco and PetSmart locations with an overlap of 1.31 square miles
Visitor journey graph of visitation activity to and from the Petco location. Top prior and post locations are shown
Optimize Marketing Campaigns to Maximize ROI
Use Placer’s True Trade Area to understand audience demographics, preferences, and journeys. Target the right areas and audience, maximize ROI, and enable offline attribution for online spend.
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Evaluate Store and Chain Performance Across Geographies
Analyze visit trends and examine ranking information at local, state, and national levels to compare store performance against its own chain and competitors. Assess the health of a chain by region to identify industry and regional patterns and inform future growth strategies.
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Understand the Impact of Store Openings
Measure cannibalization, retail foot traffic changes, shared audiences, and churn to quantify the impact of expansion initiatives. Assess customer transfer and market capture of new stores.
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Measure the Impact of Remodels & Major Promotions
Monitor retail foot traffic trends and rankings over time to track changes in store visits and market share before and after redevelopment and promotional events. Attribute store performance to remodeling, redevelopment, and rebranding initiatives.
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Case Study
Floor Decor logo
Floor & Decor Improves Customer Transfer and Revenue Forecasts
With a store closure, reopening, and store remodeling planned, Floor & Decor needed reliable data to inform market and site decisions. Using Placer's visitation data, Floor & Decor improved their model for customer transfer between stores by 80%, allowing for better site and market optimization.
200+
locations in the U.S.
3
store changes (closure, remodeling, grand opening)
80%
customer transfer rate improvement over previous estimates
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Dedicated Customer Success
A Customer Success Manager will be assigned to you to ensure you maximize product value.
Seamless Data Integration
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Floor & Decor
Floor & DecorPlacer’s insights have transformed how we look at underwriting store closures and remodels. We can optimize our stores and improve the revenue models we use.
Jane Dapkus
Jane Dapkus
Senior Director of Real Estate
Planet Fitness
Planet Fitness"We use Placer.ai data to inform the co-tenancy packages we send to our landlords. Placer.ai makes our work efficient and drives better outcomes."
Christie Routhier
Christie Routhier
Manager, Real Estate
TwoTen
TwoTen"I tell my customers all the time: there is no better way for a retailer to make high quality, informed decisions at scale than with Placer.ai."
JJ Perino
JJ Perino
Founder & President