Gain Deeper Insights into Your Audience, Retailers & the Market
Analyze foot traffic patterns and shopping behavior to evaluate retailer performance, better understand audiences, and maximize reach.
Loved & trusted by thousands of industry leaders
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arrow-right SONYPEPSICOHallmarkExxonMobilreckittMATTELScottsCONAIR
SONYPEPSICOHallmarkExxonMobilreckittMATTELScottsCONAIR
See All
arrow-right Improve Category Management Strategy
Combine location analytics with demographics, psychographics, and behavioral shopping patterns. Leverage audience insights to help retailers inform product distribution and placement, and respond to consumer demand.
Sign Up FreeMap of a Target and Walmart location in Sacramento, CaliforniaMetrics such as age and audience profile insights shown for a Target and Walmart location in Sacramento, California.
Audience profile for Target and Walmart locations including categories like home theatre viewers, contractor Remodelers and more
Bar graph presenting the age of visitors using several age range groups
Store Segment and Growth Strategy
Use demographic, psychographic, and competition-based insights to rapidly identify and cluster stores based on corresponding demand patterns. Know which stores draw similar audiences in order to determine how best to deliver the right products to the right markets.
Sign Up FreeTrade area map showing a Trader Joe's, Whole Foods Market, and Raley's location in Sacramento, CaliforniaComparing household income and rankings for a Trader Joe's, Whole Foods Market, and Raley's location in Sacramento.
Showing a comparison of 3 locations in audience profile, household income and rank within the groceries category
Understand Industry Trends
and Adapt to Changes
Access near real-time data on retailers’ performance across markets and regions and see how industry fluctuations affect the retail landscape. Track market shifts, assist retailers in responding quickly to demand fluctuations, and adjust business operations.
Sign Up FreeChange in visitation trends for department stores nationwide, department stores in Texas, and Macy's stores in TexasChange in visitation trends for department stores nationwide, department stores in Texas, and Macy's stores in Texas.
Visitation metrics shown for department stores nationwide, department stores in Texas, and Macy's stores in Texas
Reach Audiences More Effectively
Analyze Placer’s True Trade Area to gain insights into audiences’ preferences, behaviors, and needs. Establish deeper connections to foster brand loyalty.
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Improve Demand Forecasting With In-Depth Audience Data
Leverage real-time foot traffic data to generate more accurate and timely demand forecasting across categories and stores. Combine trade area analysis with demographic data to understand in-store demand based on audience insights, plan inventory, and retain market share.
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Understand Audience Journey Patterns to Maximize Reach
Gain visibility into audience journeys, including to competing chains and different services. Enhance retailer relationships with reliable audience insights, determine optimal product placement, maximize in-store marketing, and strengthen brand sponsorships.
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Optimize New Product Launches with Rich Audience Insights
Identify which store’s demographics best match the target demographic for a new product launch. Partner with the right retailers to execute a successful launch and reach additional segments.
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Case Study
Global Candy Brand Improves Seasonal Sell-Through Strategy
A multinational sweets company used Placer's data to analyze how visits can vary by class of trade and industry in real-time, enabling them to better understand the seasonal sell-through drivers and build effective seasonal strategies.
Enriched
post-season analysis to identify drivers
Informed
seasonal sell through strategy
Improved
data driven itemization strategies
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Dedicated Customer Success
A Customer Success Manager will be assigned to you to ensure you maximize product value.
Seamless Data Integration
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Madison Reed
Madison Reed"Picking strong sites is absolutely crucial to our business, and Placer gives us the objective data we need to do so with confidence."
Ryan Lindgren
Ryan Lindgren
SVP, Retail Strategy & Corporate Development