Maximize Your Region’s Economic Potential
Use Placer’s location intelligence to attract the right businesses, drive event success, and boost tourism.
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arrow-right NASHVILLE DOWNTOWN PARTNERSHIPDENVER the mile high cityvisit CaliforniaCity of PhoenixFisherman's WHARFDOWNTOWN DEVELOPMENT DISTRICTVISIT PHILADELPHIAMILWAUKEE Country PARKS
NASHVILLE DOWNTOWN PARTNERSHIPDENVER THE MILE HIGH CITYVisit CaliforniaCity of PhoenixFisherman's WharfDOWNTOWN DEVELOPMENT DISTRICTVISIT PHILADELPHIAMILWAUKEE County PARKS
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arrow-right Attract Best-Fit Retailers
Combine visitation data with demographic and psychographic insights to understand audience behavior, preferences, and journeys. Identify the best retailer for any location and connect with the right person to initiate a meaningful conversation.
Sign Up FreeMap showing Ponce City Market in Atlanta, GeorgiaMap showing Kings Plaza Shopping Center in NY
Favorite places that visitors to Ponce City Market have also visited during the selected time frame
Audience Profile providing insights about Pronce City Market's visitors and the population living within its trade area
Measure the Success of Events
Leverage visitation data to analyze event attendance and use trade area insights to understand audience demographics and preferences. Discover event impact and how they benefit your local economy.
Sign Up FreeVisitors by origin map presenting the zip codes that generate visitation to the Mercedes-Benz Stadium in Atlanta, GeorgiaComparison dashboard showing Lowe’s vs The Home Depot in New Mexico. A map highlights store locations marked in blue for Lowe’s and red for Home Depot. Metrics below show Lowe’s with 607.5K visits, 5.2 visit frequency, and 38 minute average dwell time, while Home Depot shows 882.1K visits, 4.74 visit frequency, and 37 minute average dwell time. A line chart displays monthly visit trends from September 2022 to August 2023, with Home Depot trending higher. Bottom section shows New Mexico ranking distribution: Lowe’s ranks 17 out of 269 locations at 94th percentile and Home Depot ranks 5 out of 269 at 98th percentile
A map and a visits trends graph at the Mercedes-Benz Stadium in Atlanta
Audience Profile providing insights about the stadium's visitors and the population living within its trade area
Boost Your Tourism Economy
Analyze trade areas to understand audience journeys and favorite places. Combine this with demographics and psychographics to tailor promotions, boost tourism, and drive economic growth.
Sign Up FreeHeat map showing visitation for the San Diego ZooComparison dashboard showing Petco vs PetSmart in Kentucky and Virginia. A map displays Petco visitor locations in blue and PetSmart in red. Trade Area Overlap section shows Petco’s total trade area at 346.48 sq miles versus PetSmart’s 186.84 sq miles, with 1.31 sq mile overlapping area. Charts show overlapping percentages of 0.4% for Petco and 0.7% for PetSmart. Bottom section shows prior vs post visit flows for Petco: before visit top sources were Home 27.8%, Walmart 6.1%, and Work 5.8%. After visiting, top destinations were Home 30.1%, Walmart 14.1%, and Texas Roadhouse 6.2%.
Favorite chains that visitors to the San Diego Zoo have also visited during the selected date range
Visualization of the flow of visitation activity to and from the San Diego Zoo. The top prior and post locations are shown
Measure Park Usage and Economic Impact
Use visitation and audience journey data to reveal the usage of park facilities and open spaces. Analyze demographics to inform park budgeting and investment strategy.
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Maximize Marketing ROI
Leverage Placer’s location data and True Trade Area to better understand audiences. Identify the best segments for targeting, drive attendance, and boost marketing ROI.
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Analyze Leakage to Assess Unmet Demand
Understand audience journeys with Placer’s Leakage Report. Analyze visit trends to determine which retail categories contribute to leakage, estimate sales tax revenue loss, and inform strategic decisions that respond to demand.
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Improve Budgeting & Planning
Correlate foot traffic with sales using near real-time data. Better forecast sales tax revenue potential, identify the businesses that fuel the local economy, and optimize budgets and public resource allocation.
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Case Study
downtown logo
Grand Forks, ND Wins 100ドルK Grant for a Revitalization Project
After Grand Forks's town square fell into disrepair, the Grand Forks Downtown Development Association leveraged trade area and audience demographics to submit an application for a nationwide grant. It won 100ドルK in funding to revitalize the space.
20
years since repairs and
maintenance
60K
residents to benefit
100ドルK
grant funding awarded
Doing Data Right
Unmatched Data Accuracy
We leverage a panel of tens of millions of devices and reliable statistical analysis to ensure the highest level of accuracy.
Uncompromising Privacy
We utilize industry-leading techniques to ensure user privacy while maximizing accuracy and reliability.
Dedicated Customer Success
A Customer Success Manager will be assigned to you to ensure you maximize product value.
Seamless Data Integration
Export our aggregated data for use in 3rd party applications using our API, allowing you to enrich, filter, or combine with proprietary data.
Customer Satisfaction
Thousands of customers across multiple different industries place their trust in our insights.
Anna Economic Development Corporation
Anna Economic Development Corporation"Placer.ai reveals the full potential value of our City. The data provides visibility into consumer leakage where we were previously in the dark, and enables us to strategically fill in retail gaps."
Joey Grisham
Joey Grisham
Director
City of Bloomington, IL
City of Bloomington, IL"The City of Bloomington successfully leverages Placer.ai's real-time data to support retail leasing and drive conversations with prospective tenants."
Austin Grammer
Austin Grammer
Economic Development Coordinator
Garden City, KS
Garden City, KS"With Placer, we make more informed decisions and realize economic impact faster, turning what would be a six-month commitment into a project with results in a week - or less!"
Shannon Dick
Shannon Dick
City Commissioner