Optimizely ONE for Developers
A comprehensive guide to unlock the full Potential of Optimizely One
This guide provides a structured path for developers to learn, build, and maintain solutions leveraging the full power of the Optimizely One ecosystem. Optimizely One is a unified Digital Experience Platform (DXP) combining content, commerce, experimentation, and customer data, including products like CMS, Commerce, Experimentation, Opal, Analytics, CMP, Content and Product Recommendations, ODP, and more.
What is Optimizely One?
Optimizely One is an operating system designed to simplify and enhance marketing efforts. It emphasizes integration, collaboration, content creation, personalization, testing, and data analysis to deliver effective marketing and digital experiences that customers will love.
Core concepts and learning paths
The Optimizely Academy provides a comprehensive collection of learning paths designed to build a strong foundation in Optimizely One's core concepts. Explore essential topics such as:
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Digital Experience Platform (DXP) fundamentals: Understand the overarching structure and use of Optimizely's DXP.
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Optimizely Connect Platform (OCP): Dive into the interface, functionality, and features of OCP.
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Opti ID: Learn about identity management and single sign-on within the Optimizely ecosystem.
Getting started
Your first steps with Optimizely
For developers new to Optimizely or a specific product within the Optimizely ecosystem, this section covers fundamental concepts and basic setup procedures to help you get started quickly and efficiently.
Optimizely Analytics
Learn the basics of data collection, metrics, and reporting in Optimizely Analytics, and implement basic tracking for page views and events.
Optimizely CMP
Get familiar with the CMP dashboard, campaigns, and tasks, and learn to create and manage simple content items within a task.
Optimizely Recommendations
Understand the concept of personalized recommendations (both content and product) and their benefits, and learn how to configure simple recommendation widgets.
Optimizely Data Platform
Grasp the core concepts of customer data platforms, profiles, and events, and learn how to send basic customer data to ODP.
Ready to start learning?
Access comprehensive courses and learning paths on Optimizely Academy to master Optimizely One. Enhance your skills from beginner to expert with structured educational content.
Level up
Core Optimizely concepts
Deepen your understanding and expand your skills beyond the basics with intermediate topics and advanced development techniques across Optimizely products.
Optimizely Analytics
Optimizely Analytics offers warehouse-native capabilities for experimentation analysis and data management. Learn to connect various data warehouses, create decision datasets, and define custom metrics for accurate results.
Warehouse Native Experimentation Analytics
Data modeling in Analytics
Optimizely CMP
Tailor CMP workflows for content creation and approval. Programmatic content management is possible via CMP's open, REST-based API, supporting OAuth 2.0, JSON, webhooks, and client registration. Integrate CMP features and track user behavior using the CMP JavaScript snippet.
Optimizely Recommendations
Implement recommendation algorithms and business rules. A/B test placements and types, tracking conversions and variant performance for optimization.
Optimizely Data Platform
Implement advanced data ingestion methods for diverse customer data into ODP, using various APIs and SDKs. This enables creating dynamic, real-time customer segments and activating them across channels for personalized experiences.
Mastering Optimizely OPAL
Advanced topics and customization
Unlock the full potential of Optimizely Opal with advanced functionalities and customization options. Dive into specialized agents, workflows, and the tool SDK to extend Opal's capabilities to unique business processes.
Optimizely Analytics
Optimizely Analytics involves designing and implementing robust data layers, leveraging warehouse-native analytics for comprehensive data modeling, and building custom reports and dashboards for in-depth analysis and visualization. Explore advanced data exploration techniques including Event Segmentation, Funnel analysis, Impact analysis, and SQL explorer.
Optimizely CMP
Mastering Optimizely CMP involves integrating external AI services for content generation and optimization, and migrating Digital Asset Management (DAM) assets programmatically using APIs. This allows for advanced content workflows and seamless asset management within the CMP ecosystem.
Optimizely Recommendations
Implementing real-time personalization strategies using Optimizely Recommendations involves enhancing email campaigns with personalized product and content suggestions. This enables marketers to create highly tailored 1-to-1 email communications, boosting click-through rates and driving revenue. Learn to create and manage email recommendation campaigns and reusable email templates.
Optimizely Data Platform
Design and implement a unified customer profile across various data sources, architect solutions for real-time data activation and complex customer journeys, and manage third-party integrations, compliance, and consent within ODP. This includes understanding implicit/explicit marketing consent, SMS compliance, and processing GDPR/CCPA requests.
Validate your expertise: Get certified
You've mastered Optimizely One, from foundational concepts to advanced architectural patterns and integrations across its diverse product suite. Now, formalize your skills and demonstrate proficiency with official Optimizely certifications. These credentials validate your expertise, opening doors to new opportunities and proving your ability to unlock the platform's full potential.
DXP administrator certification
CMP administrator certification
Analytics administrator certification
Product Recommendations strategist certification
ODP administrator certification
ODP developer certification
Staying current
Essential resources for Optimizely developers
In the fast-paced world of digital experience development, staying informed is key to success. This section provides critical resources to help you keep pace with Optimizely's evolution, anticipate future changes, and leverage the latest tools and features to their fullest potential.
Stay up-to-date with release notes
Keep track of the latest features, improvements, and bug fixes across all Optimizely products. Understanding release notes helps you leverage new capabilities and prepare for upcoming changes. View release notes: Analytics, CMP, ODP, Opti ID, DXP, Product Recommendations
Influence the future with the product roadmap
Get a glimpse into Optimizely's strategic direction and upcoming innovations. The roadmap provides insights into planned features and helps you align your development efforts with future platform capabilities. Explore the roadmap
Academy
Advance your skills with structured courses and certifications designed for Optimizely developers. Explore Academy courses
Support
Access direct assistance from Optimizely for technical issues and personalized help. Contact our support professionals