Optimizely for DATA ENGINEERS
Powering data-driven digital experiences
As a data engineer, you are the architect of data flow, ensuring that every interaction and experiment fuels intelligent decision-making. Optimizely empowers you to build robust data pipelines, integrate diverse systems, and leverage rich customer insights to drive business growth.
Your expertise in Optimizely Connect Platform (OCP) and Experimentation is key to unifying customer data (ODP), orchestrating seamless data integrations, and ensuring the integrity and accessibility of data for analysis and activation with Optimizely Analytics (OA). It's all about creating a powerful, data-centric foundation for personalized digital products.
Getting started
Your first steps with Optimizely data
This section is for data engineers new to Optimizely or just beginning their journey in building data-driven digital experiences. Here, you'll find foundational topics to help you integrate Optimizely's powerful data tools into your pipelines and start building dynamic data applications.
SDKs, APIs, and Graph
Leverage Optimizely's SDKs, APIs, and the unified Optimizely Graph for deep data extraction and integration, enabling seamless access to experiment data, customer profiles, and content information to extend platform capabilities.
CMS class libraries and APIs (for content data)
Introduction to Optimizely Graph (for content data)
Experimentation SDKs (for event data)
Experimentation core concepts and datafiles
Understand how experiments and feature flags generate data, how Optimizely's datafiles and server-side SDKs enable real-time decisions and data collection, and how Optimizely Analytics visualizes this data for actionable insights.
Experimentation core concepts
Datafile management
Data Visualization
Building data piplines with ODP and OCP
Discover how to integrate Optimizely Data Platform (ODP) for foundational customer data collection and Optimizely Connect Platform (OCP) for orchestrating simple data flows and integrations between systems.
Verify data collection and integrity
Learn essential debugging techniques and tools to ensure your initial Optimizely implementations are correctly collecting and transmitting data for feature flag evaluations, experiment results, and customer profiles.
Experimentation implementation checklist
Validating ODP implementation
Working with data in OA
Elevate experiences with Optimizely
Start your first ODP project with:
Level up
Optimizing your Optimizely data implementations
For data engineers who have a solid grasp of Optimizely basics, this section delves into more advanced topics. Learn how to optimize your data pipelines, integrate with various data systems, and leverage rich customer data for advanced analytics and activation.
Experimentation and integration
As you deepen your expertise, understanding the nuances of experimentation data becomes crucial for accurate analysis and reporting. This section also guides you through integrating various Optimizely products to create a unified and data-driven digital experience platform.
Performance and delivery
Optimize the delivery and processing of your digital experience data through advanced strategies for both Optimizely CMS and Feature Experimentation. These techniques minimize data latency, reduce processing overhead, and ensure fast, scalable data availability for analytics.
Advanced analytics and reporting
Leverage the full power of Optimizely Analytics for in-depth data analysis, custom report creation, and advanced segmentation. Understand how to extract maximum value from your experimentation and customer data to drive strategic decisions.
Build data-driven applications
Dive deeper into leveraging Optimizely Data Platform (ODP) for advanced customer segmentation and real-time data activation, and explore how Optimizely Connect Platform (OCP) empowers you to build robust, custom integrations that extend your application's capabilities and connect disparate systems.
Experimentation Scorecard in Optimizely Analytics
An Experiment Scorecard in Optimizely Analytics provides a comprehensive view of your experiment's performance, allowing you to track key metrics and make informed decisions. It helps you understand the overall impact of your experiments beyond just the primary goal.
Mastering Optimizely
Architectural excellence and innovation
This section is tailored for seasoned software and application developers and architects looking to maximize Optimizely's potential. Explore advanced architectural patterns, custom integrations, and strategies for delivering high-performing, scalable digital experiences.
Architecting real-time data activation
Design and implement sophisticated real-time data activation strategies leveraging ODP's advanced segmentation and real-time event processing. Utilize OCP to orchestrate immediate data synchronization and personalized experiences across your digital ecosystem.
Working with real-time segments
Real-time segment definition
Optimizing data governance and compliance
Implement robust data governance frameworks across the entire Optimizely DXP. This includes advanced consent management, data anonymization, and comprehensive audit trails for ODP, Experimentation, and CMS data to ensure compliance and data integrity.
Optimizely as a data hub
Explore how to position Optimizely's products (ODP, OCP, Experimentation, CMS) as central components within a composable DXP architecture. Understand how to design a flexible, modular system where Optimizely acts as a primary data hub for customer insights, content, and experimentation data, integrating with other best-of-breed solutions.
Scalability for high-volume
For expert data engineers, ensuring the scalability and performance of Optimizely deployments is paramount. This section focuses on architectural considerations for high-volume DXP deployments and optimizing Feature Experimentation data delivery through Content Delivery Networks (CDNs) to achieve global reach and low latency.
Validate your expertise: Get certified
You've honed your skills in Optimizely's data ecosystem. Now, validate your specialized knowledge and advance your career with official Optimizely certifications. Demonstrate your expertise in managing, developing, and analyzing data with Optimizely Data Platform and Optimizely Analytics.
ODP administrator certification
ODP developer certification
Optimizely Analytics administrator certification
Staying current
Essential resources for Optimizely developers
In the fast-paced world of digital experience development, staying informed is key to success. This section provides critical resources to help you keep pace with Optimizely's evolution, anticipate future changes, and leverage the latest tools and features to their fullest potential.
Stay up-to-date with release notes
Keep track of the latest features, improvements, and bug fixes across all Optimizely products. Understanding release notes helps you leverage new capabilities and prepare for upcoming changes. View release notes: Feature Experimentation, Optimizely Graph, ODP, Optimizely Analytics
Influence the future with the product roadmap
Get a glimpse into Optimizely's strategic direction and upcoming innovations. The roadmap provides insights into planned features and helps you align your development efforts with future platform capabilities. Explore the roadmap
Academy
Advance your skills with structured courses and certifications designed for Optimizely developers. Explore Academy courses
Support
Access direct assistance from Optimizely for technical issues and personalized help. Contact our support professionals