Design Patterns Articles & Videos
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Compensatory vs Noncompensatory: 2 Decision-Making Strategies
Ease users’ purchase decisions by designing interfaces that support both compensatory and noncompensatory decision-making strategies.
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State-Switch Controls: The Infamous Case of the "Mute" Button
On–off controls that switch between two different system states need to clearly communicate to users both the current state and the state the system will move to, should the user press that control.
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Mobile-App Onboarding: An Analysis of Components and Techniques
Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions.
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Making Cutting-Edge Technology Approachable: A Case Study of Facial-Recognition Payment in China
First-time users were concerned after using facial-recognition payment. Better onboarding experiences can relieve concerns and form factual mental models.
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Mobile Tutorials: Wasted Effort or Efficiency Boost?
Our research shows that tutorials don’t make users faster or more successful at completing tasks; on the contrary, they make them perceive the tasks as more difficult.
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5 Principles of Visual Design in UX
The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.
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Executing UX Animations: Duration and Motion Characteristics
Define a trigger, transformations, duration, and easing of the animation, and be mindful of accessibility issues and annoying the user.
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The Risks of Imitating Designs (Even from Successful Companies)
Even great companies make mistakes. Don’t risk your UX by assuming it’s safe to follow a design pattern just because it’s used by a successful company.
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The Role of Animation and Motion in UX
Animation in UX must be unobtrusive, brief, and subtle. Use it for feedback, state-change and navigation metaphors, and to enhance signifiers.
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Cancel vs Close: Design to Distinguish the Difference
Distinguishing between these two actions is critical to avoiding losing users’ work. Save changes before closing a view, use text labels rather than an X icon, and provide a confirmation dialog before destructive actions.
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"It Depends": Why UX Is Dependent on Context
When we’re asked questions, UX professionals will often respond with, "it depends." Why do we rely so much on this phrase?
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Popups: 10 Problematic Trends and Alternatives
Whether modal or not, most overlays appear at the wrong time, interrupt users during critical tasks, use poor language, and contribute to user disorientation.
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Footers 101: Design Patterns and When to Use Each
Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).
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10 Design Guidelines for Reporting Errors in Forms
Help users recover from errors by clearly identifying the problems and allowing users to access and correct fields easily.
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The Immutable Rules of UX (Jakob Nielsen Keynote)
Jakob Nielsen's keynote at the Las Vegas UX Conference discussed the foundational principles of user experience that are stable decade after decade.
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Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements
The NN/g website homepage now incorporates variable fonts and a wide-screen layout — 2 technical adjustments which improve the user experience for a subset of users on supported devices.
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UX Guidelines for Recommended Content
Encourage engagement with recommendations by presenting them prominently, segmenting suggestions into clear categories, and providing methods for users to give feedback.
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Design Patterns for Complex Apps and Workflows
Two design principles for supporting complex and repetitive workflows.
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The 3 B's Test For When to Follow Design Trends
Know when to follow or banish a design trend. The 3 B's: Budget, Brand, and Behavior will help you make the right decisions.
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Exhaustive Review or "I Can’t Believe It’s Not There" Phenomenon: Evidence from Eyetracking
Repeatedly scanning the same content can indicate confusion or engagement. Often, it happens because users’ expectations are not met.
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