Marin empowers you to optimize your Apple Search Ads campaigns and beyond, including all of the major ad formats in your repertoire. Stay ahead of the competition and better manage your campaigns.
Marin’s AI-driven bid and budget optimization engine helps you reach your conversion and revenue goals at different budget levels.
PrettyLittleThing Increases App Downloads by 22% with Apple Search Ads and Marin Bidding
Automate all aspects of your advertising workflow with our app ads automation software. Our system utilizes rule-based alerts and optimizations for your campaigns, ad groups, ads, and keywords so you can maximize results.
Marin Insights gives marketers powerful data-driven insights and analytics to unlock growth opportunities. With Marin Insights, marketers can quickly identify new campaign trends and opportunities to drive meaningful improvements in their app store advertising.
With MMP integrations, you can easily track all of your post-download conversion events. Gain an in-depth look into your customer’s journey and lifetime value to maximize the impact of your app ads campaigns.
Apps are now discoverable in more places across the App Store thanks to the new Today tab and product page ad placements. Thanks to these new placements, your ads can now reach users when they first visit the App Store, and while they browse. This expands the touchpoints you can reach users along the App Store customer journey, increasing your chances of snagging your target customers’ attention.
This is where visitors (over half a billion of them) start their journey on the App Store. You can now advertise your own app here, using high-impact creatives to capture App Store visitors’ attention. The ad will leverage a custom product page you create in App Store Connect. The custom product page has to include at least four portrait or five landscape assets. It also has to use the correct language for the countries and regions where the campaign will run.
The custom product page has to be approved first by App Store Connect then by Apple Search Ads for advertising. Once it’s approved, you can head to Apple Search Ads Advanced to begin Today tab campaign creation and submit your Today tab ad creative to Apple Search Ads to be approved for advertising. If you don’t schedule a start date or click Pause while the ad is still in review, it will run as soon as it’s approved. You can always create and submit ads for approval ahead of time to ensure they’re approved and running by a specific date. Note that Today tab ads aren't currently available on mainland China, so keep this in mind when running any international campaigns in the APAC region.
Because these ads are featured right on the front page of the App Store, they are the first content users will see. This makes them solid options for driving app awareness for new launches, special events, and seasonal promotions.
Product pages – while browsing ads are a new ad placement that shows your app to interested users as they browse the App Store. These ads appear at the top of the You Might Also Like list to users who scroll down relevant product pages. You can run your ad across all relevant product categories, or you can refine the categories where it runs. Product pages ads aren’t currently available on mainland China either.
These ads are created using the metadata already uploaded to your App Store product page. They include your app name, icon, and subtitle.
With these new ad placements, you can reach customers at multiple points during their journey through the App Store. The Today tab places your app in front of users before they think of a solution to their problem. And once they start browsing, product page ads present them with your app as they scroll through similar options.
With so many new features to explore in Apple Seatch Ads's new ad placements, the next question is what are you waiting for? You can start running these ads now and they're certainly worth a test, especially as we enter the busy holiday season.
Meet with a Marin marketing consultant today to learn how to effectively integrate Apple Search Ads into your omnichannel marketing strategy.
PrettyLittleThing is a fast-growing UK-based fashion e-commerce brand primarily aimed at providing trendy, unique clothing to 16 to 24-year-old women. Boohoo Group owns this company that services twelve different international markets.
They are continually expanding their global reach and with successful digital marketing strategies like the one outlined below, they are proving to have the revenue and growth to support this worldwide footprint. The company's main headquarters are in Manchester, with showrooms in London, Paris, Los Angeles, and Miami.
The problem PLT set out to solve in conjunction with MarinOne was to create a stronger audience of new and returning customers through their custom shopping app. Lifetime value is a crucial component to PLT's long term success as they aim to increase the number of repeat customers that may eventually become true brand loyalists.