◉ Statistics on visitor arrivals to Japan◉ Japan Travel Data Handbook◉JNTO international convention statistics◉ MICE Marketing Projects◉ Promotion and supporting projects for MICE ◉ Human resource development for MICE ◉ Luxury Travel◉ Sustainable Tourism◉ Adventure Travel◉ Consulting and seminars for domestic stakeholders◉ Gathering regional tourism infomation to disseminate overseas03◉Operation of JNTO Tourist Information Center(TIC)◉ Certification of Tourist Information Centers◉ Dissemination of information to international travelers◉ Responding to inquiries from international travelers◉ National Government Licensed Guide Interpreter Examinationwe aim to promote revitalization of local communities and international mutual understanding, and to contribute to further growth of the Japanese economy and improvement of Japan’s brand.range of ripple effectsSafety is paramount in our approach to hospitality, as we seek to create a tourism environment that will make travelers want to visit againPages 13 to 14Pages 11 to 12By attracting international travelers to Japan, Supporting local communities, Laying the Foundations for Making Japan a Top Tourist Destinationfrom providing know-how to assisting with their promotional activitiesPages 4Pages 9 to 10Optimized promotion based on the characteristics of each marketCross-market promotion based on various tourism themesPages 5 to 6Pages 7 to 8◉Travel Expos, Trade Fairs and Business Meetings◉ Familiarization trip to Japan and seminars for travel agencies and airlines◉ Websites and social media◉ Advertising campaigns◉ Public relations and supporting media coverageProjects to Attract and Support MICEAttracting and supporting MICE, which brings a wide Enhancing the ExperienceInternational Traveler Statistical Data and Analysis of the Inbound Tourism Market Promotion of Regional Tourism(Market-based Promotion)(Theme-based Promotion)Inbound Tourism MarketingInbound Tourism MarketingTransforming Japan’s Appeal to Japan’s StrengthJNTO’s 6 Core Activities060501040203
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