JNTO Organization Brochure

17/20

Ever since its establishment, JNTO has played a central role in initiatives geared toward developing and expanding inbound tourism. As the main constituent of inbound tourism promotion, it has contributed to achieving the government’s goal of making Japan a top international tourist destination. With overseas offices in 25 cities around the world,* JNTO leverages this network to engage in overseas promotional activities, support the attracting and holding of international conventions as well as analyze overseas market trends and support local communities.*As of July 2023, we are preparing to open an office in Stockholm, Sweden.LondonLondonParisParisFrankfurtFrankfurtRomeRomeMadridMadridMoscowMoscowBeijingBeijingChengduChengduHanoiHanoiDelhiDelhiDubaiDubaiBangkokBangkokKuala LumpurKuala LumpurJakartaJakartaSeoulSeoulShanghaiShanghaiHong KongHong KongManilaManilaSingaporeSingaporeSydneySydneyLos AngelesLos AngelesMexicoMexicoTorontoTorontoNew YorkNew York16About JNTOOfficial name: Japan National Tourism OrganizationJNTO is a public agency established in 1964, the year the first Tokyo Olympics were held. Since then, we have been engaged in attracting international visitors to Japan for more than 50 years as a designated organization for inbound tourism. We have played a central role in efforts to promote and expand inbound tourism to Japan ever since our founding. We were designated as a budgetary implementation organization in 2015, and have since then contributed to achieving the government’s goals geared to realizing a tourism-oriented country through implementing inbound tourism promotion projects.About JNTOJNTO’s Overseas OfficesTokyoTokyo(Headquarters)(Headquarters)GuangzhouGuangzhouOur Profile and Overseas Offices