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How To Fail At Business Without Really Trying
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Dot-com client: Fine. Do you want the last 20,000ドル in stock?
Me: We believe in you but... no, we only deal in cash.
Dot-com client: Ok, no problem. Here's the first check.
Me (thinking): (It seems to be easy to sell quality web development. Maybe it's time to expand!)
April 2000.Me: Welcome to the company! I'm so glad we finally get this chance to work together. I know I have to overpay you a bit, but you're brilliant and I believe in us and I think it'll all work out great!
July 2000.Dot-com client: This design is awful.
Dot-com client: Still, although we gave the orders to make those changes, knowing they would take a ton of time and go well over budget, and had our secretary deal with the design firm and treat them horribly, YOU were the one that brought in the design firm after I couldn't find one. So I hold you responsible.
Me (thinking): That's fine, as long as your final check clears.
August 2000.Client: We'll need a full e-commerce system to sell all of our stuff, hooked into our back end, along with hooks into the front page; and we'll have to sell wildly varied items with no item numbers and a database of items developed by someone else and we don't know anything about merchant accounts.
Client: What!? But a friend of mine did the e-commerce page for the Folk Festival in three days!
October 2000.Salesperson: I called all 15 of our current leads and nobody wants any work.
Salesperson: You have just given me a lifetime of pain.
Me: I will accept any and all blame if it makes you feel better.
October 2000 the next day.Client: You fired my salesperson and she is a friend of mine. I'm royally pissed, on her behalf. I'm going to try to use any flimsy excuse to scuttle the project.
Client: I didn't say we wouldn't finish it and pay for it.
November 2000.Brilliant employee: What should we do this week? Complete this 5000ドル site, or develop this proposal for this 100,000ドル site where there are 30 competitors for the job?
Employee: Decision made.
November 2000.Me: Here's the proposal for your custom e-commerce plan. At 30,000ドル it's exactly what you wanted, and that even includes re-designing parts of your site to make it work with our back-end code.
December 2000.Me: We're proposing you spend at least 6000ドル to make this site effective. It's important for your site to be highly usable yet good-looking and effective, because you're architects.
January 2001.Caller: Hi, I'm with ATX. I'll just take a moment of your time. I'm calling because I saw your web site and you guys are in the tech council just like us, and you seem really up and coming, maybe you'd want to be strategic partners. We can do your hosting and offer you cheap long distance service.
Caller: Don't you want to be a strategic partner?
Me: (click)
February 2001.Me: You said that they would use us if the all six sites came in under 60,000ドル total. At first, we didn't even think it was possible, but we've managed to structure the project so that it would work at that rate, as long as you deliver all the content in electronic form. It's going to be a huge challenge, but we're really looking forward to it. I'll fax the proposal over for your final signature.
Me: OK, we'll just use the proposal to wipe our butts.
February 2001.Me: I'm sorry, but we're out of money and leads and I'm in over 100,000ドル of personal debt. We have to close.
March 2001.Me: Acquaintance Ruthie, I would have charged about 2000ドル for a simple site like this with my business, but good news... now that it's just me working in my basement, I could do your site for 500ドル.
March 2001.Me: Hi, I saw your posting looking for hourly web development. I'm a highly experienced developer with 16 years of IT experience, including 5 years of web development, and I'm accomplished in major scripting languages, database design and integration, and Unix and Linux system administration. I really need some income, so I'd be happy to do some development for you at 50ドル/hour.
April 2001.Me: I'm glad I could finally complete your site. You know, you got an awful lot for 20,000ドル. It was a much more complex project than we thought when we started last October. It took twice that in person-hours.
Me: (the sound of head slamming against wall)
Note: to see the calibre of work being referenced by the above, the now-defunct company site is still up at catalystinternet.com, along with a portfolio.