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THE MODERN MARKETING CLOUD

Turn fragmented data into measurable, confident growth

Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.

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Trusted by 15,000 brands and counting

Everything you need to grow.
All in one place.

Measure every step across mobile, web, CTV and PC & console

Connect attribution, revenue, and engagement data in one view. Optimize spend, prove ROI, and scale confidently with privacy-safe insights.

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Measure every step across mobile, web, CTV and PC & console

Clarity for every team.
Confidence in every decision.

Turn data chaos into confident action

Transform overwhelming signals into clear next steps. AppsFlyer surfaces exactly what matters and what to do about it, so every insight drives confident action.

AI copilots embedded in your workspace ensure you’re never stuck wondering ‘what next?’ Your data doesn’t just inform – it guides

Deliver experiences your customers can’t resist

Create seamless, contextual journeys across every channel and device. AppsFlyer’s deep linking engine turns every interaction into engagement, driving higher conversion and lasting loyalty.

AI instantly creates journeys and manages deep links through MCPs which integrate with your AI chat so your team can focus on strategy.

Transform creative intuition into growth data

Discover what makes audiences click and convert. AI analyzes emotional triggers, narrative patterns, and creative elements that drive revenue – from opening hooks to CTAs – proving which creatives deliver results.

AI reveals what separates creative winners from losers, helping brands achieve up to 50% higher CTR and 200% increase in production success rates.

Grow confidently with clean data

When bots and fake installs pollute your data, even perfect strategies fail. AppsFlyer’s fraud protection blocks suspicious activity in real time, ensuring every decision is based on clean, trusted data.

AI adapts to new fraud tactics in real-time, blocking millions of threats daily – ensuring you only measure real users and every dollar drives genuine growth.

Powering measurable growth for the world’s leading brands

Explore +200 success stories

Albertsons logo
113% Increase in marketing-driven app traffic
12% Increase in MAU
Albertsons customer story
17% Increase in marketing ROI
1.2M events measured monthly
Wolt Logo
32% revenue uplift
4X ROAS
Wolt customer story
BPI Logo

“AppsFlyer has given us the tools to make smarter, data-driven marketing decisions that help us grow and serve our customers better.”

Carlos Palma

from BPI

BPI customer story
Ace Games Logo
52% growth in click-through rate for user-generated creative ads
80% of ad creatives are now successful
Ace Games customer story

The trusted standard for smarter marketing

FORRESTER

AppsFlyer customers achieved 207% ROI, with a payback period of under six months according to Forrester's Total Economic ImpactTM research

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Milestone users loves us
IDC Analyze the Future

A global leader in Data Clean Room technology according to IDC Marketscape report

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Backed by enterprise-grade security and scale

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Ready to turn data into confident growth?

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