- Customer stories
- Copy.ai
How Copy.ai took control of their brand and drove millions in pipeline with Webflow
Before Webflow Enterprise, Copy.ai relied on external support for every update, which limited their control and slowed growth. Now, with Webflow’s visual CMS and hands-on support, the team publishes in hours instead of days and drives millions in sales pipeline from organic content.
Unlock your site’s full potential with best practices vetted by our experts. Learn the Webflow Way.
"There are three things every brand cares most about: Time, confidence, money. Webflow has given us all three. Our team is now faster, more cost-efficient, and more in control of how our brand shows up online than we’ve ever been."
In 2020, Copy.ai burst onto the scene as one of the first AI copywriting tools to go viral. By late 2023, the company evolved far beyond quick prompts and product-led growth, with a mission to become the go-to-market (GTM) AI platform that unifies workflows across sales, marketing, product, and customer success teams. That transformation demanded a complete rethinking of how Copy.ai presented themselves as a brand to the world.
"When we moved upmarket, we needed to tell a new story," recalls Nathan Thompson, Senior Director of Product Marketing. "We were no longer a 50ドル-a-month tool for individual creators. We were an enterprise solution helping global teams align their go-to-market motion."
Copy.ai’s team needed a flexible, scalable CMS that could keep pace with their rebrand, a system that would empower their non-technical marketers to publish quickly, build new content types, and iterate at the speed of their business.
Strengthening internal confidence with a visual, flexible platform
"Switching to Webflow Enterprise gave us really powerful support: I know exactly where to go if I have a problem, but I’m also taught how to fix it. The combination of enablement and autonomy has been huge for us as we’ve grown upmarket."
- Nathan Thompson, Senior Director of Product Marketing, Copy.ai
Copy.ai, recently acquired by Fullcast, previously relied on external support for every web update. "It felt like we were letting another company hold the keys to the castle," says Nathan. Even small requests, like adding a new resource to the navigation bar, could take three to five business days. With each delay came new dependencies, longer meetings, and mounting frustration.
"I’d have three days to work on a page," says Nathan, "but I’d spend the first five minutes filling out a form, then wait two days to book a meeting." They didn’t need a full-time web developer, but they needed control. "We are a small team. We didn’t need a full in-house web person, but we also didn’t want to wait on an agency for every minor change."
The move to Webflow Enterprise changed that dynamic. With a visual CMS and intuitive editing permissions, Copy.ai’s small team could suddenly make their own site updates. "It was so empowering," Nathan says. "The Webflow Account Team team taught us how to fish instead of handing us the fish: I learned how to make changes in Webflow, and wouldn’t have to bug anyone about it again."
That hands-on approach extended through onboarding and support. Copy.ai’s team received tailored guidance from the Account Team, who prioritized education and autonomy. "To have both the training to solve our own problems and the confidence that we could always reach out was important," says Nathan. "As someone who isn’t a developer, it’s empowering to jump into Webflow and just get things done."
The result was a cultural shift. Copy.ai’s marketers no longer waited on outside partners. They built and maintained their own digital presence, eliminated thousands of dollars in monthly agency fees, and gained full ownership of the brand’s most important asset: their website.
Building brand credibility through high-quality content at scale
"With Webflow, we built a workflow that published a hundred landing pages in two hours — something we could never have done before. Now, we’re producing polished, on-brand content faster than ever, and every piece fits seamlessly into our broader strategy."
- Nathan Thompson, Senior Director of Product Marketing, Copy.ai
As Copy.ai’s brand evolved, so did their content needs. The company’s move to enterprise required a sharp pivot from consumer-focused copywriting tips to thought leadership for C-suite executives, plus new educational content for the teams who’d use the platform daily.
"It was a huge rebrand," Nathan says. "We went from being a small copywriting tool to a go-to-market AI platform. That took a lot more content to convey our message, attract the right audience, and support the shift."
Webflow’s CMS and Zapier integration helped make that possible. The team connected their internal AI workflows directly to Webflow, allowing content to move seamlessly from creation to publication without any copy-and-paste bottlenecks.
"We wanted to show that high-quality AI-assisted content could be done at scale," says Nathan. "By automating that process, we probably save 30 minutes per article. With around 20 articles a week, that’s 10 hours of time saved — a full workday every month — just from one small integration."
That efficiency multiplied across projects. When the team decided to publish a glossary of key AI concepts, they used Webflow and Zapier to spin up 100 landing pages in a single afternoon. "Within two hours, we had 100 pages live, edited, and scheduled for the month," says Nathan. "Webflow made that possible."
Webflow also enables secure collaboration. Freelance editors are given scoped access through roles and permissions, allowing them to make changes directly in Webflow without risking site-wide edits. Designers use Figma to create reusable templates, which the marketing team can quickly deploy and customize.
Together, these capabilities turned Copy.ai’s website into a creative driver that empowers their brand to tell an elevated brand story faster than ever.
Powering enterprise growth with Webflow as a foundation
"Anytime you build a tech stack, it’s only as strong as its weakest link. Webflow makes sure the CMS isn’t that link. It’s become the backbone of how we grow."
- Nathan Thompson, Senior Director of Product Marketing, Copy.ai
Webflow is now Copy.ai’s growth engine. Every demo request, webinar signup, and customer interaction routes through the website. It’s the central hub for the brand’s GTM motion. "Webflow is where everything happens," Nathan says. "It’s the hub that ties together content, product, and demand generation."
With Webflow powering their content infrastructure, the results speak for themselves. The Copy.ai marketing team has generated more than 4ドル million in enterprise pipeline directly from organic content. They’ve built and deployed over 100 landing pages in mere hours instead of weeks, and eliminated thousands of dollars in monthly agency costs.
Beyond the metrics, Nathan says, Webflow brings peace of mind. "With Webflow, we almost don’t even have to think about reliability or site speed anymore. Everything just works. That’s a big load off my mind."
As Copy.ai continues their push upmarket, Webflow provides a flexible foundation to support the company’s next chapter, including the launch of their Content Agent Studio, a new suite of AI "ghostwriters" designed to help enterprise teams generate brand-consistent content at scale.
"What’s next for us is solving the bigger picture of go-to-market for enterprises," says Nathan. "It’s not just marketing or sales,it’s one unified motion by one team. Webflow helps us bring that story to life."
Explore more Enterprise stories
Analyze
Localization
Optimize
With an outdated web platform and a looming global rebrand, Verifone needed to prove their marketing team could drive the company’s next era of growth. With Webflow, they rebuilt their digital presence in just 10 days, repositioning the company for a ‘boundless’ future.
Analyze
Localization
Optimize
Samsara’s marketing team needed a more powerful way to test ideas and reach the right audiences. With Webflow Optimize, they took control of experimentation and can launch campaigns in days, personalize at scale, and drive stronger results across the funnel.
Analyze
Localization
Optimize
Dermalogica once relied on intuition to guide their digital strategy. With Webflow Optimize, the brand now runs hundreds of experiments across six global sites, uncovering insights that shape both their customer experience and their business investments.
Analyze
Localization
Optimize
Evolving far beyond its janitorial roots, ABM sought a digital transformation that could match their growth and modern brand. With Webflow, they reshaped their story, accelerated publishing from weeks to hours, and built a website that powers global scale.
Analyze
Localization
Optimize
Before Webflow, the legal and identity services provider faced slow updates, engineering bottlenecks, and limited ability to test or scale content. Now, the team runs marketing-led experiments and manages localized content across three languages, no dev handoffs required.
Analyze
Localization
Optimize
Before Webflow, Waste Connections juggled dozens of disconnected sites across 300+ brands. Now, with Webflow and Enova, they’ve unified their web presence into a scalable system that empowers their technical teams, streamlines growth, and supports ongoing acquisitions.
Analyze
Localization
Optimize
Dropbox needed to evolve their brand guidelines from a static webpage to an interactive experience that reinforced their brand ethos. With Webflow Partner Daybreak, they used Webflow's visual-first CMS to enrich collaboration, building a site that brings their brand to life.
Analyze
Localization
Optimize
Driven to disrupt the industry and transform beyond their legacy roots, Docusign needed a powerful web solution. With Webflow and strategic agency experts, they gained creative freedom and global recognition in the emerging Intelligent Agreement Management space.
Analyze
Localization
Optimize
Once struggling to update a static, outdated CMS that didn’t reflect their modern brand, Walker & Dunlop tapped into Webflow's WXP to transform their website into a dynamic, high-performing sales and marketing tool that boosts engagement and drives meaningful business results.
Analyze
Localization
Optimize
The global fitness pioneer recognized the need for a more agile and efficient web platform to support its growth and innovation. With Webflow’s WXP, they transformed their digital presence, unlocking new revenue streams and delivering dynamic content experiences worldwide.
Analyze
Localization
Optimize
With hundreds of clients and complex site migrations, Poetic was limited by traditional webstacks that made them overly reliant on developers. With Webflow, Poetic now has the freedom to own their own website, all while helping their clients efficiently build and manage their web presence.
Analyze
Localization
Optimize
Previously reliant on developers and external resources to manage their web presence on WordPress, Healius migrated to Webflow to bring their team more flexibility, efficiency, and peace of mind.
Analyze
Localization
Optimize
A global leader in children’s entertainment, Spin Master was looking to grow their web presence without relying on limited developer resources. With Webflow, their creative and engineering teams have transformed internal collaboration and efficiency–and can now deliver professional website experiences at scale.
Analyze
Localization
Optimize
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and take their digital presence to the next level.
Analyze
Localization
Optimize
An integral part of the Dropbox suite, Dropbox Sign used Webflow to streamline development processes, empowering its design and marketing teams to deliver the most impactful services, faster.
Analyze
Localization
Optimize
Searching for a platform to easily build microsites, reduce costs, and unify their brand, the leading access control company turned to Webflow to build new web pages that met their global brand standards.
Analyze
Localization
Optimize
Grubhub worked with certified Webflow Expert, Wondersauce, and leveraged Webflow Enterprise to bring a viral brand moment to life in 7 weeks.
Analyze
Localization
Optimize
Looking to modernize their tech stack and bring more experiences to life on the web, NCR turned to Webflow to accelerate their time to launch.
Analyze
Localization
Optimize
In the midst of a major rebrand, Attentive moved from WordPress to Webflow to unlock the creative potential of their website. From refresh to rebrand: Webflow as a catalyst for growth.
Analyze
Localization
Optimize
The Pacific Funds team moved from their existing CMS implementation to take control of their site and create a better customer experience.
Analyze
Localization
Optimize
Rakuten SL saved time, money, and security headaches by switching from WordPress to Webflow.
Explore more stories
Analyze
Localization
Optimize
With Webflow, Composite gives enterprise clients the freedom to move faster and own their digital presence. By replacing code-heavy builds with a visual workflow, the team delivers higher-performing sites in weeks instead of months — helping clients ship, iterate, and scale with confidence.
Analyze
Localization
Optimize
Talkspace needed a way to unify their digital presence and brand identity. With Webflow Enterprise, updates now take hours, new pages launch 7x faster, and the team can focus on their mission to expand access to mental health care.
Analyze
Localization
Optimize
Flow Ninja rebuilt how enterprise teams launch on the web, turning complex, slow-moving sites into scalable, high-performing experiences. With Webflow, they help clients around the world move faster, cut costs, and drive measurable business impact.
Analyze
Localization
Optimize
Awardco’s website was slow to update, hard to scale, and no longer reflected their billion-dollar valuation. With Webflow Enterprise and Amply, the team rebuilt in six months, launching 2,000+ pages, scaling globally, and doubling conversions while solidifying industry leadership.
Analyze
Localization
Optimize
As VRIFY’s go-to-market strategy matured, their team needed a faster, more collaborative way to scale content. With Webflow Enterprise, they’ve unlocked the speed, trust, and flexibility to turn their website into a true growth engine — without adding headcount.
Analyze
Localization
Optimize
With Webflow Optimize, Retool went from reactive updates to a proactive growth engine. Embracing experimentation, their marketing team gained the freedom to test, learn, and iterate rapidly — driving more demo bookings, a smoother sign-up flow, and stronger collaboration.
Analyze
Localization
Optimize
PushPress needed a faster, more flexible way to build unique, branded sites for fitness businesses. With Webflow, they can now deliver high-converting sites at scale — helping gym owners grow faster without bottlenecks or complexity.
Analyze
Localization
Optimize
Aspect set out to create a new digital presence from scratch, while honoring their legacy brand. With Webflow, they built a global, modular, high-converting site in just two months — empowering their marketing team to move fast, experiment freely, and scale smarter.
Analyze
Localization
Optimize
21.co previously relied on engineers for every update, hindering growth. With Webflow, the team builds better together – marketers and designers can move fast to scale content across global markets, while developers step in for more complex web builds and integrations.
Analyze
Localization
Optimize
Recognizing the challenges clients face with traditional DXPs and developer-intensive headless CMSs, Verndale turned to Webflow’s WXP. The visual-first, composable CMS allows Verndale to create high-impact digital experiences for their clients – minus the technical overhead.
Analyze
Localization
Optimize
Typeform’s marketing team struggled with a CMS that hindered agility, experimentation, and digital growth. After partnering with Webflow and MakeBuild, they reclaimed website ownership, improved SEO performance, and accelerated speed-to-market.
Analyze
Localization
Optimize
Known for delivering award-winning sites in record time, OFF+BRAND. uses Webflow to create high-performance, scalable content that blends striking design with seamless functionality, enabling clients to manage their sites independently while achieving real business impact.
Analyze
Localization
Optimize
AutoTrader aimed to scale high-performance shopping experiences for individual car brands. By partnering with Composite and Webflow, they improved development efficiency and accelerated speed to market.
Analyze
Localization
Optimize
For years, a custom-coded legacy website stifled the fee-free mortgage broker’s creativity, and long development cycles made even the simplest edits cumbersome. Now, L&C’s marketing team has the flexibility to truly own their growth with a more scalable web presence.
Analyze
Localization
Optimize
With an ambitious vision of evolving from a talent management tool to an end-to-end HR platform, Lattice bet on Webflow Enterprise to transform their website into a revenue-driving engine that empowers HR professionals around the world.
Analyze
Localization
Optimize
Vanta had ambitious plans to stand out in a competitive space. To bring their new brand to life while unlocking greater flexibility and collaboration, they upgraded to Webflow Enterprise and worked with trusted Webflow partners.
Analyze
Localization
Optimize
Previously reliant on developers to launch and manage custom sites, the cultural exchange group has optimized localization with Webflow Enterprise, significantly increasing speed to market and providing bespoke, branded experiences globally.
Analyze
Localization
Optimize
As the company shifted their focus upmarket, they needed a powerful solution to turn their website into their biggest strategic asset. With Webflow and its expansive Apps ecosystem, Jasper has supercharged their workflows to deliver the most performant web experiences.
Analyze
Localization
Optimize
As a Webflow Enterprise Partner, Refokus uses Webflow as a key part of their innovation toolkit to reduce development times and costs while delivering websites that increase engagement and help brands emotionally connect to global audiences.
Analyze
Localization
Optimize
Fueled by the power of Webflow, Outliant drives dramatic reductions in tech costs while empowering enterprise clients to dominate their industry with best-in-class digital experiences.
Analyze
Localization
Optimize
Quickly growing past the limits of Webflow self-serve for their global web presence, Kajabi upgraded to Enterprise to empower internal partners to build more robust web experiences, while ensuring governance.
Analyze
Localization
Optimize
Boutique agencies can often lose business due to long production timelines and tedious feedback loops—but DIKO has moved beyond those constraints to deliver even the most technically challenging projects for big clients.
Analyze
Localization
Optimize
Without a centralized design approach, the global HR company was dealing with an inconsistent brand presence. The team upgraded from self-serve to Webflow Enterprise to uplevel team collaboration, scale global web initiatives, and elevate their brand.
Analyze
Localization
Optimize
Instead of hoping front-end developers can execute on his big ideas, Kinetic Studio’s Hunter Thompson uses Webflow to control his entire vision, from executing design to setting up hosting and domains, publishing sites, and optimizing SEO.
Analyze
Localization
Optimize
The full-service creative agency can deliver its signature high-design work without having to wait for developers, ultimately saving time and opening the door to more client opportunities.
Analyze
Localization
Optimize
Since migrating to Webflow, the recruitment marketing agency has bypassed the need to outsource web development, attracted bigger clients, and introduced a new revenue stream.
Analyze
Localization
Optimize
Once hindered by traditional development processes, The Digital Panda’s team of global visionaries now use Webflow to efficiently deliver more powerful web experiences to enterprise clients.
Analyze
Localization
Optimize
With limited resources and no in-house developers, the Funsize team can tap into the power of Webflow to push creative boundaries and exceed client expectations—delivering better work, faster.
Analyze
Localization
Optimize
To break free from the traditional web development tools that often limit community banks, Ponce Bank turned to Webflow to deliver higher-quality digital experiences.
Analyze
Localization
Optimize
As a Webflow Enterprise Partner, Social Driver expands their client base and leverages comprehensive features to tackle custom builds with high security standards — all while moving quickly with less reliance on developers.
Analyze
Localization
Optimize
Nursa migrated to Webflow Enterprise to unlock better team collaboration and improve SEO, while saving hundreds of thousands of dollars in engineering resources.
Analyze
Localization
Optimize
Looking for more design flexibility and the ability to empower more of the team to manage site updates, Wave turned to Webflow Enterprise to reduce their developer dependency.
Analyze
Localization
Optimize
Responsival leveraged the Webflow Experts Program to transform their business with fewer dev resources, a shorter workweek, and drastically increased engagement prices.
Analyze
Localization
Optimize
Looking to tackle a redesign on a tight timeline, Ramp turned to Webflow to give its marketing, design, and engineering teams the ability to move quickly together.
Analyze
Localization
Optimize
What started out with just three pages showing what can be built with Webflow was the springboard to redoing the entire website.
Analyze
Localization
Optimize
Virta gained a whole lot more than a flexible CMS with their move to Webflow — they also reached a new level of collaboration, creation, and accessibility.
Analyze
Localization
Optimize
The team at Brink — a mobile Election Guide built with accessible technology to make democracy available to everyone — worked with design agency 8020 to build a website that was accessible by design.
Analyze
Localization
Optimize
SunWest Credit Union switched from Fiserv to Webflow to give their marketing team control of their site.
Analyze
Localization
Optimize
Adding Webflow to their toolkit enabled the team at Barrel to significantly streamline their development and review processes with clients — all while empowering designers to do their best work.
Analyze
Localization
Optimize
The popular company for fund managers, investors, and venture capitalists has turned to Webflow to empower their marketing team and reach their growth goals streamline their work.
Analyze
Localization
Optimize
Mural moved from an engineering-owned site to Webflow to let their design team "control their own destiny".
Analyze
Localization
Optimize
Ramotion switched from React to Webflow to build their marketing sites faster and give clients more control over their site after launch.
Analyze
Localization
Optimize
Freshly moved their blog from WordPress to Webflow to give their marketing and design team control.
Analyze
Localization
Optimize
Getaround is a quickly growing car sharing network with over 400ドル million in funding, and runs their marketing pages on Webflow.
Analyze
Localization
Optimize
Designers JT Helms and Matt Cowen work together to build custom sites for major clients — and do everything without relying on developers.
Analyze
Localization
Optimize
With over 380ドル million raised, Petal is changing the way people get access to credit, and runs their entire marketing website on Webflow.
Get started for free
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.