Get started with YouTube BrandConnect

The YouTube BrandConnect Program enables brands to partner with creators for branded content campaigns. Creators participating in the program may be contacted by advertisers for collaborations. BrandConnect simplifies campaign management by streamlining the process of discovering creators and producing engaging content.

The YouTube BrandConnect platform features

  • More opportunities: Opportunities to earn money working on branded content campaigns that are aligned with your preferences.
  • Increased visibility: Get discovered by a wider range of advertisers actively looking for creators in your niche.
  • Connect directly with brands: Advertisers can easily find your business contact information to initiate collaboration discussions.

Availability & eligibility requirements

YouTube BrandConnect is only available to eligible creators in available countries/regions at this time. BrandConnect experiences may vary across different countries and regions.

To participate on the YouTube BrandConnect platform, your channel must meet these minimum eligibility requirements:

Your channel must also follow YouTube’s monetization policies, including:

Availability in countries/regions

Currently available to eligible creators in the following countries/regions:

Note: Your experience on BrandConnect can differ based on the country, region, or the time you joined.

Countries/regions

  • Australia
  • Brazil
  • Canada
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Philippines
  • Saudi Arabia
  • Singapore
  • South Korea
  • Spain
  • Switzerland
  • Turkey
  • United Arab Emirates (UAE)
  • United Kingdom
  • United States

Turn on YouTube BrandConnect through Creator Insights Sharing

You can turn on YouTube BrandConnect through Creator Insights Sharing by sharing your channel insights in YouTube Studio. If at any point you want to stop sharing your channel insights, you can turn the setting off. Learn how to manage channel insights sharing with advertisers, merchants, and third-parties.

  1. Sign in to YouTube Studio on Desktop.
  2. On the bottom left, click Settings .
  3. On the left, click Channel and then Advanced settings.
  4. Under "Channel insights sharing," check the box for Allow advertisers and brands to view channel insights for earning opportunities.
    • Note: To turn off, uncheck the box.
  5. Click Save.

Campaigns Inquiries

Note: BrandConnect experiences may vary across different countries and regions.

Once a creator joins BrandConnect, brands may reach out directly to inquiry deals. It is crucial to keep your public business email information and social media contact details up-to-date to ensure you receive relevant partnership opportunities. Your preferences will automatically filter opportunities to make sure that they’re relevant and acceptably priced. You can change your preferences to improve your matches to suit your needs:

Frequently Asked Questions

How can I work with YouTube BrandConnect?

Right now, YouTube BrandConnect is only available to certain creators in the available countries/regions. Depending on the countries or regions, the BrandConnect experiences may vary.

Can agents/managers use YouTube BrandConnect for their creators?

Yes, we send email notifications about new opportunities to the public business email address associated with the channel. Please make sure the email address is up to date. If the creator wants you to get these email notifications, they can modify the email address associated with their channel. Your creator can also add you as an authorized user to have you manage deals for them directly in YouTube Studio.

Should I link the videos from a branded content campaign to the advertiser?

If you’ve partnered with an advertiser on a branded content campaign, the advertiser may send you a request to link content from the campaign to their Google Ads account. It’s entirely up to you whether or not you accept the advertiser’s request and you should always do what’s best for your channel. Alternative, you can link brands to your videos. Learn about creator-initiated video linking.

If you accept the linking request, the advertiser can view the content’s organic performance metrics in Google Ads and use linked videos in their advertising. Learn more about how to link your branded content to an advertiser.
How do I turn off BrandConnect?

If at any point you want to turn off BrandConnect, you can do so through channel insights sharing in YouTube Studio. Learn how to manage channel insights sharing with advertisers, merchants, and third-parties.

  1. Sign in to YouTube Studio on Desktop.
  2. On the bottom left, click Settings .
  3. On the left, click Channel and then Advanced settings.
  4. Under "Channel insights sharing," uncheck the box for Allow advertisers and brands to view channel insights for earning opportunities.
    • Note: To turn on, check the box.
  5. Click Save.
Note: If you’ve accepted the YouTube BrandConnect Module, you can turn off BrandConnect by reaching out to youtube-brandconnect-opt-out@google.com to make the request.

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