BrandConnect Open Call program policies
BrandConnect is piloting Open Call, a new program designed to simplify branded content creation. This program allows advertisers to publish requests for user-generated content (UGC) creative videos, with prompts immediately accessible to relevant creators. Currently, this pilot is limited to some U.S. creators in the YPP.
Introduction
Google LLC (referred to here as "YouTube") operates the BrandConnect Open Call program ("Open Call") in which advertisers participating in Open Call (each an "Advertiser" and collectively "Advertisers") offer YouTube creators (each a "Creator" and collectively "Creators") the opportunity to create advertisements promoting their products or services ("Ad Creative") in response to Advertisers’ briefs setting out the goals of their campaign (each a "Project"). Ad Creative, if selected, may be published by the Advertiser as part of an advertisement on YouTube (see more about Partnership ads).
Submissions
Advertisers may post an Open Call Project ("Project") and request submission of Ad Creative for the Advertiser to consider running as an ad on YouTube. Submission of Ad Creative for a Campaign does not guarantee selection or payment. Advertisers select Ad Creative and YouTube does not participate in any way with the selection of the Ad Creative. Advertisers are not obligated to respond or provide Creators feedback on Ad Creative. An Advertiser may reach out to Creator directly to ensure that the Advertiser has all necessary rights to utilize Ad Creative.
Ad Creative
Ad Creative must comply with all YouTube policies and Google Ads policies (all as may be updated from time to time). Ad Creative must be uploaded as an unlisted video and marked as paid promotion. If selected by an Advertiser, Ad Creative must remain as an unlisted YouTube video without edits for 180 days from the date of first publication from selection by the Advertiser. Creator must at all times comply with the FTC Endorsement Guides, including but not limited to the requirement that endorsements must reflect the endorser’s honest opinion.
No Third-Party Materials
Ad Creative must not contain any Third-Party Materials (as defined below) unless expressly requested by the Advertiser in the Project. "Third-Party Materials" includes but is not limited to third-party trademarks, trade names, service marks, logos, symbols, designs, slogans, elements, content, materials, items, likeness and other third-party intellectual property (whether tangible or intangible). Creator must obtain and maintain any necessary rights and licenses for the usage of such Third-Party Materials, and use of such Third-Party Materials will be in accordance with the third party’s licenses and brand guidelines.
Partnership Ads; Content Usage
If selected by Advertiser, Creator’s unlisted video will be linked to the Advertiser's account to enable use as a Partnership Ad. If Creator’s Ad Creative is selected, Creator grants to Advertiser, for a period of 180 days from the date of selection of such Ad Creative by Advertiser ("Content Usage Period"), a worldwide, royalty-free, sublicensable and transferable right and license to use, distribute, display, publish, and reproduce (a) Ad Creative as an advertising asset on any Google ad platform; (b) to use, distribute, display, publish, and reproduce Creator’s name, nicknames, signatures, photographs, image, voice, statements, social media handles, marks, and endorsements (collectively, "Creator’s Likeness") on any YouTube ad platform; and (c) to modify Ad Creative by adding product links or other Advertiser information as part of the ad asset. Creator must not post Ad Creative that has been selected by an Advertiser on any third party platform for 180 days from the date of selection.