About Merchant Center for Agencies (pilot)
Merchant Center for Agencies provides a tailored experience designed specifically for agency users. The product allows for the management of multiple Merchant Center accounts at scale.
On this page
Benefits of Merchant Center for Agencies
By using Merchant Center for Agencies, your team can operate more effectively and drive better results for your agency users. Key benefits include:
- Operational efficiency: Streamline your time with a single-view interface that helps you manage all accounts.
- Enhanced leadership oversight: Monitor all Merchant Center accounts from a central dashboard. This allows your team to quickly identify issues, delegate tasks, and improve team collaboration.
- Proactive issue resolution: You can detect problems early, so the account warnings don't turn into suspensions. This proactive approach helps protect your clients' revenue and builds trust.
How it works
Efficient account management
Your agency account serves as a central hub for managing all your client accounts and user permissions from one place.
The All client accounts page provides a centralized view to help you organize and monitor these accounts. From this page, you can:
- Star up to five important accounts for quick access.
- Use the eye icon to customize which accounts are visible in your list.
- Check which users have access to each individual account.
This system also gives your clients clear visibility and control over which agencies and users can access their Merchant Center data.
Agency overview page
Get a high-level view of the entire client portfolio at a glance. The overview page shows you:
- Summary statistics on account statuses, issues, and diagnostics.
- A quick view of your top 5 "starred" accounts.
- Accounts with significant changes in key metrics such as clicks and disapprovals.
This helps you quickly identify opportunities, and resolve potential issues.
Diagnostics page
Look into specific problems across all your agency users accounts with detailed data. On this page, you can:
- Filter data and issues by client, country, or marketing method.
- Prioritize fixes based on "click potential", which estimates how many more clicks you could get by resolving an issue.
Optimizations page
This section helps you make Google Ads perform better by enhancing their Merchant Center setup.
- Identify opportunities for improvement with an overall health assessment.
- Review key areas including shipping, returns, and purchase experience
How to participate
To express interest in participating, please submit the form here and we will be in touch with updates.