Google Play Games | Level Up+ program
Google Play Games Level Up+ is a program to recognize and reward great gaming experiences across Google Play, providing you with powerful tools and promotional opportunities to drive business growth for your game.
As a member of the Level Up+ program, you receive all the benefits outlined on the Google Play Games | Level Up page and in addition you get exclusive premium benefits.
To gain access to the benefits offered by the Level Up+ program, your game needs to meet the eligibility criteria defined in the program by the timelines and milestones.
Player expectations and developer needs are always evolving, and the program is designed to evolve with them. Therefore eligibility criteria and benefits may be updated over time.
Eligibility criteria
To gain and maintain access to Level Up+ program, your game needs to:
- Adhere to the user experience guidelines to remain compliant with Level Up+ program, and meet the thresholds specified below to qualify for benefits.
- Alternatively, new titles in developer account groups earning over 5ドル million globally over the past 12 months and adhering to the user experience guidelines can temporarily access some benefits.
- Not be in the Casino games category.
User Experience Guidelines
Games must meet the user experience guidelines defined in the program by the timelines and milestones.
Thresholds
In order to be eligible for Level Up+ program, titles must meet at least one of the following criteria:
- At least 1.6 million MAU daily over the previous 3 months, AND a minimum of 1.6 million active installs.
- At least 2 million MAU daily over the previous month, AND a minimum of 2 million active installs.
- At least 40,000ドル USD/month in consumer spend in each of the previous 3 calendar months.
- At least 50,000ドル USD in consumer spend in the previous calendar month.
New titles
New games from developer account groups earning over 5ドル million globally in the past 12 months automatically get access to the following benefits starting at pre-registration until at least two quarters after production launch. At production launch, new games must adhere to the user experience guidelines to maintain access to these benefits.
Program benefits
The Level Up+ program offers a range of tools and features as benefits to drive business growth for your game. As a member of the Level Up+ program you enjoy all the benefits listed on the Google Play Games | Level Up program page.
In addition, your tier includes the following benefits:
|
Tools and features |
Premium benefits |
|
Promote content and offers across Google Play |
Get access to promotional content featuring including reporting, deep links, and audience targeting tools that increase the impact of your game’s reach. |
|
Showcase your game with YouTube videos on Google Play |
Your YouTube videos are eligible to be shown on surfaces with high traffic, such as the Games home and Search home. |
|
Improve game quality and reach by understanding your user and issue distribution |
Get access to reach and device reporting which lets you find information about your game's user distribution and issues across devices globally. |
|
Protect your business and your users against piracy and tampering |
Get access to anti-tamper protection and defend your game against tampering and unauthorized access. |
|
Reward and engage your users with Play Points promotions |
Request to create product promotions to boost user reach and engagement. If you’re approved, you can offer your users an item in your game in exchange for points. |
Frequently asked questions:
For existing games on Google Play:
My game qualifies for access to the Level Up+ program. What do I have to do to start using them?
You don’t have to do anything. Features are already available in Play Console, if applicable. We check for newly qualifying games on a regular basis and will add them automatically.
How quickly do newly eligible games get access to the Level Up+ program?
Newly eligible games are added on a monthly basis.
What happens if my game is compliant with the Level Up+ program user experience guidelines but no longer meets the thresholds?
How can I check the category of my game?
When will my new game be given access to promotional content or other Level Up+ program?
New launches are added within 1 calendar month of being released to production or pre-registration, in one or more countries. You can use pre-registration promotional content while your game is in pre-registration.