Get a high-level view of your app’s growth performance and opportunities

The Grow overview page gives you a high-level summary of your app's growth and usage. It centralizes key metrics, highlights the value of Google Play to your business, summarizes your usage of growth tools, and provides actionable recommendations to help you reach more users.

This page can be reached from the Dashboard page or by opening Play Console and navigating to Grow users.

On this page

Understand your top-line growth metrics

At the top of the page, you'll find cards displaying key top-line growth metrics over the last 28 days. Each card shows the total metric value, the percentage change compared to the previous 28 days, and a time series chart. You can hover over the chart to see daily values compared to the previous period.

To explore a metric in more detail, click the right arrow on any card to go to the Statistics page.

The metrics shown are:

  • Device acquisitions: The number of unique users who have installed your app for the first time. This card helps you understand your top-of-funnel installation performance.
  • First opens: The number of devices on which your app was opened for the first time. This new metric helps you understand how many acquisitions are translating into initial engagement. It includes both new and returning acquisitions that are opened within 45 days.
  • MAU (Monthly active users): The total number of users who have opened your app at least once in the last 28 days. The time series chart for this metric displays your Daily active users (DAU) to give you a more granular view of day-to-day engagement.

See how Play is helping you grow

Below the key metrics, a dynamic banner highlights the specific ways Google Play's promotion and discovery features have contributed to your app's growth over the last 90 days.

This banner rotates through several data-driven insights, which may include:

  • The total number of user acquisitions from being featured on Google Play.
  • The total number of user acquisitions from Google Play Explore.
  • The number of acquisitions generated by a specific featured event or offer you ran, such as +350K user acquisitions from "Deals Week 2025".

Review your tool usage

This section gives you a snapshot of how you're using Play Console's growth tools over the last 90 days. It helps you see what's active and identify opportunities you may not be using.

  • Store listings: This card shows the status of your store listings.
    • If you are using Custom store listings, it will display how many are active and what percentage of your total store listing traffic they receive.
    • It will also provide an insight into their performance, for example: 10 custom listings have a higher conversion rate than your default store listing.
  • Store listing experiments: See how many experiments are currently running, how many have ended in the last 90 days, and whether you have applied the results of any successful experiments.
  • Promotional content: Get a summary of your promotional content events, including how many are currently running, how many have finished, and how many featuring requests you have remaining. It also shows the total number of conversions generated from your events.
  • Play Points: If you are eligible but not yet enrolled in the Play Points program, you'll see a call-to-action to get started. If you are enrolled, this card will summarize your current Play Points activity.

To explore any feature in more detail, or to get started using one that you currently have access to but don’t use, click the right arrow next to the tool.

Take action on recommendations

At the bottom of the page, the Take action section provides tailored, data-driven recommendations to help you improve your app's growth. If you don’t see this section, then we don’t have any recommendations for you at the moment but check back as we are continuously adding new types of recommendations to this section.

Recommendations indicate which growth metric will be affected, will explain the recommendation and potential impact (if it’s something we can estimate), and the right arrow will take you to the correct location to learn more and take the next step.

Examples of recommendations you might see include:

  • Improving Store Listing Experiment results: If you've run a store listing experiment that completed with neutral or negative results, we will recommend you check our best practices and try running a new experiment with different assets. If an experiment completes with a clear winner, we will recommend you apply the positive result.
  • Addressing rejected Promotional Content: If an upcoming event you submitted was rejected for not meeting our content guidelines, this card will notify you. It will explain the issue and encourage you to edit and resubmit your event.
  • Optimizing Custom Store Listings: You may see recommendations to improve the performance of your custom store listings if you are using the store listing rollout feature for a custom store listings.

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