Additional performance insights
Reviewing your performance data regularly can help you better understand the different components of your campaign and how they're affecting your overall success. Get info on additional reports that can provide insight into your account and help you improve your ad performance.
- Compare and track your ads' performance over time
- About explanations
- About ads labels
- Create, use, and manage labels
- About measuring paid and organic search results
- About the search terms report
- About measuring geographic performance
- View matched locations and distance reports
- Understanding viewability and Active View reporting metrics
- 5 ways to use Quality Score to improve your performance
- About notes
- Create and edit notes
- View the store report
- About local actions conversions
- Set up call recording
- Play your call recordings
- Updates to iOS 14 campaign measurement
- FAQs about iOS 14 changes
- Why you might not have explanations