About updated conversion categories
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Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. Before you start, you can set up a new conversion category by following the instructions in Set up conversion tracking for your website.
When creating a conversion action, you can select the conversion category that best describes this action, which can be useful when segmenting your conversion reporting data by category.
Starting in May 2020, you can choose from an expanded list of conversion categories. This expanded list provides more granularity to describe the conversion actions that are the most meaningful for your business.
How it works
Starting in May 2020, when you sign in to your Google Ads account you will be prompted to update your current conversion categories to the new conversion categories, for each conversion action. The updated conversion categories provide more granularity to describe the conversion actions that are the most meaningful for your business.
Previously, you could select the following categories to classify your conversions:
Purchase, Lead, Page view, Sign-up, Other.
You can choose from the following expanded list of conversion categories when you set up or update conversion tracking for your website:
Sales Categories icon
Sale categories
Lead Categories icon
Leads categories
Further Categories icon
Further categories
Purchase icon Purchase
Add to Cart icon Add to cart
Begin Checkout icon Begin checkout
Subscribe icon Subscribe
Qualified Leads icon Qualified leads
Convert Leads icon Converted leads
Lead Form icon Submit lead form
Book Appointment icon Book appointment
Sign Up icon Sign up
Request Quote icon Request quote
Get Directions icon Get directions
Outbound Click icon Outbound click
Contact icon Contact
Page view icon Page view
More icon Other
Updating your conversion categories
If you haven’t already, you should update your existing conversion action categories now and start getting more relevant reports.
Google Ads offers a default suggestion that is a best guess based on the previous conversion category. Make sure you carefully review and modify those suggestions to ensure the correct conversion categories are selected. It’s important to have the correct conversion categories selected so you can accurately segment your campaign performance.
- In your Google Ads account, click the Goals icon Goals Icon.
- Click the Conversions drop down in the section menu.
- Click Summary .
- Review and update your conversion categories.
- Click Update now in the conversion categories notification in the center of the page.
- Review the suggested updated conversion categories and click Update.
Updating conversion action UI screen