About recommendations
Recommendations can introduce you to new and relevant features. It helps you get more out of your budget with customized suggestions to improve your bidding, keywords, and ads, and can work to increase the overall performance and efficiency of your campaigns.
This article explains the basics of how recommendations work. Learn more about types of recommendations.
On this page
Benefits of recommendations
If you have an account history to work with, the "Recommendations" page can help you:
- Check performance estimates based on historical data: While the "Recommendations" page doesn't predict whether your ads will do well, it uses data from the past, like your campaign performance and what people search for on Google, to give you an idea of how each recommendation might improve your performance.
- Make improvements without spending a lot of time: It finds suggestions for you, so that you can focus on making decisions instead of conducting research.
- Keep your campaigns fresh: If you’ve been using the same keywords or bidding for a while, it’ll help you spot changes to update them and keep your account performing at its best.
How to use recommendations
The "Recommendations" page checks your account's performance history, your campaign settings, and trends across Google to automatically generate recommendations that could improve your performance. Learn more about types of recommendations.
You might not find any recommendations if your ads recently started running, but be sure to check back again soon. Google Ads regularly discovers recommendations for you and also launches new recommendation types.