Canceling your Google Ads account
You can cancel your Google Ads account at any time. After cancelation, your ads will stop serving within 24 hours, and this will accrue an additional charge for serving during those 24 hours. This cost will be reconciled in your next billing cycle. If you have any refundable credit left in your canceled account, you should receive a refund within 4-12 weeks. Learn more about Managing billing after canceling your Google Ads account. You'll need to reactivate your account if you want to use it again in the future. However, you may not be able to reactivate your canceled account after an extended period.
On this page
- Before you cancel
- Requirements for cancelation
- How to cancel your account
- What to expect after canceling your account
- Problems canceling your account
Before you cancel
- If you don't have the remaining balance in your Google ads account, consider pausing your campaigns instead of canceling your account.
- If you're not happy with how your campaigns are performing, review the Google Ads Best Practices for optimization tips to drive better results.
Requirements for cancelation
- To cancel your account, you'll need:
- Administrative access to your account
- Complete and active billing set up for your account
- If you have a manager account and want to cancel one of your managed accounts, you'll need:
- Administrative access to your manager account
- Ownership of the client account you'd like to cancel
- If the option to cancel your account isn’t available, review your permissions.
- If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads support with the following information:
- Customer ID
- Login email address
- Account billing information
How to cancel your account
To cancel your Google Ads account:
- Go to Account settings within the Admin menu Admin Icon.
- Select the arrow on the right side of the Account Status to open the section.
- Select Cancel my account.
What to expect after canceling your account
Users
- All remarketing lists owned by the canceled account, including Customer Match, will be set to "Closed," preventing new users from being added to these lists.
- About a month after cancelation, all remarketing lists owned by the canceled account will have their membership duration updated to one day, removing all users from these lists.
- After the users are removed, lists shared with other accounts will no longer be usable for those accounts.
- Any parameters for dynamic remarketing will be deleted.
Billing
If you cancel your account, you'll still need to pay for any accrued costs. If you have any refundable credit left in your account, you should receive a refund to your original payment method within 4-12 weeks. In some countries, you may be required to fill out an additional form to get a refund, especially if you paid by bank transfer. Note that any amounts from promotional offers are excluded from the refund amount. Learn more about Managing billing after canceling your Google Ads account.
Account access
After you cancel, you'll still be able to access the data in your Google Ads account by logging in. If you want to use Google Ads again in the future, you can reactivate your account. However, you may not be able to access your canceled account after an extended period. Learn more about how to Access your canceled Google Ads account.
Problems canceling your account
- If the option to cancel your account isn’t available, review the requirements for cancelation above to make sure you have the appropriate permissions.
- If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads support with the following information:
- Customer ID
- Login email address
- Account billing information
- If you're a part of the Google Ads Grant program, you'll need to remove all campaigns from your account in order for Google to cancel it on your behalf.