Ads Advisor (beta)

Ads Advisor is an agentic conversational experience in Google Ads designed to help maximize your performance based on your unique business goals. Ads Advisor can help you get personalized answers to your questions, understand and improve your campaign performance, troubleshoot performance or ads policy related issues, and suggest new text and image creatives.

Ads Advisor is currently in beta and will become available for all English language advertisers later this year.

Note: View the Ads Advisor announcement at Google Marketing Live(GML) in May 2025. Since then, we’ve added even more capabilities to Ads Advisor to help you better manage your Google Ads account.

On this page

How it works

Ads Advisor is optimized for Google Ads, and can understand your questions and provide a personalized response. It can help you identify areas of improvement, troubleshoot issues impacting your campaign performance and implement the suggested changes with your approval.

Follow the steps below to access Ads Advisor:

  1. In your Google Ads account, click the Ads Advisor icon in the top right corner that says "Ads Advisor-Beta". (If your account is eligible, you’ll have the option).
  2. This opens the Ads Advisor window on the right panel.
  3. Type your query into the Ads Advisor.
Keep in mind:
  • Ads Advisor may need a moment to process your request.
  • Generated images are either sourced from your landing page or generated by Google AI.
  • In some scenarios, Ads Advisor may not generate responses that are accurate or relevant. You can use the thumbs up and thumbs down buttons to provide the product team with feedback on each response.
  • It’s your responsibility to ensure that the suggestions you accept are accurate and relevant before implementing them in your account.

Examples of what Ads Advisor can help you with:

Theme Activities Example queries
Performance monitoring Generate reports for campaign performance.
  • "How did my Search campaign perform week over week?" or "Tell me which campaign drove the most conversions on mobile this month".
Understand the reasons behind performance changes.
  • For "Why did my branded campaign’s clicks decrease?" or "What drove higher conversions?"
Troubleshoot ad serving issues Troubleshoot performance issues.
  • "What is causing my campaign performance to drop?" or "why do i see a big drop in conversions?"
Understand Google Ads Policies and troubleshoot policy violations.
  • "Can you tell me why my ad is disapproved? What do I need to do in order to fix it?".
Get assistance with identity verification-related issues.
  • "Can you help me with the identity verification process? I don’t understand what I need to do in order to complete the process." or "Can you confirm I’ve submitted all documents required?".
Campaign creation & Optimization Receive campaign optimization suggestions.
  • "How can I optimize my Performance Max campaign?" or "What are some ways I can optimize my account to drive more sales for my business?".
Generate assets for campaigns and receive recommendations to improve the strength of headlines and descriptions.
  • "Can you help me generate some images for my new PMax campaign?" or "Help me come up with some better headlines for my existing campaign".
Generate keywords for existing/new campaigns
  • "Suggest me some keywords for my beauty & care" or "give me some new keyword ideas for this campaign"
Get new campaign ideas
  • "Give me new campaign ideas for my website" or "how should I create a new campaign for this vertical. Give me assets to get started"
Note: Ads Advisor in Google Ads is improving continuously, so there may be some limitations to its capabilities.

Tips for using Ads Advisor

  • Communicate with Ads Advisor as if you're talking to a human. You can ask follow up questions on the subject being discussed, or change to a new subject.

  • Ads Advisor suggests responses to help guide your conversation. You can either choose a suggested option or type your own query.

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