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Google Ads Data Retention Policy

Beginning on November 13, 2024, reporting data collected by Google Ads will be available for 11 years. After that period, the data will not be accessible via the Google Ads interface or APIs.

Related links

  • Data deletion and retention controls
  • Helping advertisers comply with the U.S. states' privacy laws in Google Ads
  • How Google retains data we collect

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