Cost per action: Definition

A cost per action (CPA) is the total cost spent to receive the required actions by your customers. This action is typically a purchase, registration, signup, and many more.

You can calculate the CPA by following the below formula:

CPA = MC / A

• CPA is the Cost per action. For example, 20ドル USD per action.
• MC is the marketing cost.
• A is the number of actions.