Report on video campaigns

If you're running a video campaign in Display & Video 360, you can use any of Display & Video 360's reports (such as the Basic report template) to view the performance of your video line items.

For instance, you can use...

• The Basic report template to review the performance of your line items, or use...
• The Inventory Availability report to see how many video impressions are available to purchase.

Video metrics and dimensions

Reports in Display & Video 360 contain the following video-related metrics:

• Starts (Video)
• Pauses (Video)
• Skips (Video)
• Audio Mutes (Video)
• Audio Unmutes (Video)
• First-Quartile Views (Video)
• Midpoint Views (Video)
• Third-Quartile Views (Video)
• Complete Views (Video)
• Completion Rate (Video)
• Fullscreens (Video)
• Total Video Media Cost eCPCV (Advertiser Currency)
• Video Media Cost eCPCV (Advertiser Currency)
• Video Revenue eCPCV (Advertiser Currency)

Additionally, reports in Display & Video 360 contain the following video-related dimensions:

• Max Video Duration
• Video Continuous Play
• Video Player Size
• Video Rating Tier
• Video Companion Creative
• Video Companion Creative ID
• Video Companion Creative Size
• Video Skippable Support

For descriptions, see Metrics in reports and Dimensions in reports.