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    Set up audiences Use audiences for advertising and remarketing [GA4] Audiences for common marketing objectives Troubleshoot audiences
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Explorations

Explorations is a set of powerful audience discovery and comparison tools. Drag and drop dimensions and metrics onto the Explorations canvas, switch between exploration techniques, and export your findings to Google Analytics segments and Remarketing Audiences.

  • Get started with Explorations
  • [GA4] Path exploration
  • [GA4] Funnel exploration
  • [GA4] User explorer
  • [GA4] Segment builder
  • [GA4] Free-form exploration
  • [GA4] Cohort exploration
  • [GA4] About data thresholds
  • [GA4] Data differences between reports and explorations
  • [GA4] User lifetime
  • [GA4] Apply segments and filters, and view users
  • [GA4] Segment overlap
  • [GA4] Explore playbook
  • [GA4] Ecommerce exploration solutions
  • [GA4] Unsampled explorations for Google Analytics 360
  • [GA4] Reporting surfaces comparison
  • [GA4] What the value (data not available) means in your reports
  • User bucket dimension

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