Skip to main content
Analytics Help
Sign in
Google Help
  • Help Center
    •
    • Get started with Analytics
      •
    • Collect and manage data
      •
    • Report and explore
      •
    • Advertising and attribution
      •
    • Audiences and remarketing
      •
    • Manage accounts, properties, and users
      •
    • Google Analytics 360
      •
    • Policies and data privacy
      •
  • Community
    •
  • Analytics
    •
  • Privacy Policy
    •
  • Terms of Service
    •
  • Submit feedback
    •
Send feedback on...
  • Help Center
  • Community
  • Announcements
Analytics Contact us
  • Get started with Analytics
    Introduction to Analytics Set up Analytics Guides and videos Troubleshoot Glossary
  • Collect and manage data
    Events and key events Import data from external systems Integrations Measure ecommerce Measure lead generation First-party data Troubleshoot data issues
  • Report and explore
    Reports Explorations Dimensions and metrics Analytics Intelligence The Analytics app How data is stored and displayed
  • Advertising and attribution
    Understand advertising Understand attribution Manage and configure attribution iOS conversion measurement
  • Audiences and remarketing
    Set up audiences Use audiences for advertising and remarketing [GA4] Audiences for common marketing objectives Troubleshoot audiences
  • Manage accounts, properties, and users
    [GA4] Subproperties [GA4] Roll-up properties
  • Google Analytics 360
    [GA4] Subproperties [GA4] Roll-up properties How data is stored and displayed
  • Policies and data privacy
    Data privacy and security

Introduction to Analytics

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
  • [GA4] Introducing the next generation of Analytics, Google Analytics 4
  • The value of digital analytics
  • How Google Analytics works
  • [GA4] Find your way around Analytics
  • [GA4] Search box in Google Analytics 4 properties

Need more help?

Try these next steps:

Post to the help community Get answers from community members
Contact us Tell us more and we’ll help you get there
  • ©2025 Google
  • Privacy Policy
  • Terms of Service
Enable Dark Mode
Send feedback about our Help Center
Send feedback on...
Search
Clear search
Close search
Google apps
Main menu
12808924656677933564
true
Search Help Center
false
true
true
true
true
true
69256
false
false

AltStyle によって変換されたページ (->オリジナル) /