Set up Analytics

The Analytics measurement code collects data for your web or app property, and returns that data to Analytics where you can see it in reports. When you add a new web or app property to your Analytics account, Analytics generates the measurement code snippet that you need to add to the pages or screens whose data you want to collect.

• [GA4] Set up Analytics for a website and/or app
• [GA4] Configure your GA4 property using Setup Assistant
• [GA4] Set up Analytics for a CMS-hosted website
• [GA4] Add a Google Analytics 4 property (to a site that already has Analytics)
• Set up data collection for an app
• [GA4] Get more useful data out of Analytics
• [GA4] Set up cross-domain measurement
• [GA4] Identify unwanted referrals
• [GA4] Data redaction
• [GA4] Filter, report on, or restrict access to data subsets
• URL builders: Collect campaign data with custom URLs
• [GA4] Set custom campaign data
• [GA4] Find your Google tag ID
• Accelerated Mobile Pages (AMP)
• Get started with the Google tag
• [GA4] Filter incoming data
• [GA4] About deep links
• About regular expressions (regex)
• Analytics Advisor (Beta)