Policy Requirements for Phone Analytics

Phone Analytics in Google Analytics lets you understand how your online traffic drives phone calls to your business.

If you use Phone Analytics in Google Analytics, you must provide clear notice (e.g., via a Privacy Policy or another common disclosure method) to your users that information about any calls they make to the phone numbers on your site may be collected by Google Analytics in conjunction with their activity on your site or app for purposes of measuring phone-call and user-key events metrics.