User bucket dimension

You can use User bucket to create user segments and audiences and compare campaign performance on similar groups. Analytics assigns your users to buckets based on their hashed User IDs or Client IDs, represented by values 1-100. This ensures that users with the same ID are consistently grouped into the same bucket.

By including a User bucket condition in your audience definitions, you can create multiple audiences that are identical in composition except for their User bucket values. This allows you to run different versions of a campaign to multiple audiences with identical demographics and determine which performs best.

Example

If you want to split "Users that use the App less than 3 times per week" into multiple buckets, you can segment them into test and control groups:

  • Bucket A receives an in-app notification.
  • Bucket B is targeted with paid media.
  • Bucket C acts as the control group, receiving no intervention.

This setup allows you to analyze differences in user behavior and the effectiveness of each tactic compared to the control group.

Add User bucket as a segment

Use user buckets to create segments and analyze specific user groups. To include User bucket as a segment in your explorations:

  1. In Explore, choose an exploration or create a new one.
    Note: The previous link opens to the last Analytics property you accessed. You must be signed in to a Google Account to open the property. You can change the property using the property selector. You must be an Analyst or above to create a free-form exploration.
  2. In the "Segments" section, click the + icon.
  3. Click Create a new segment.
  4. Under "Create a custom segment", click User segment.
  5. Select Add new condition.
  6. Choose "User bucket", then add a filter.
    • Note: If you want to define 2 demographically-identical segments, try using a greater than 50 condition filter.
  7. Enter the name of your segment.
  8. Click Apply.

Add User bucket as an audience

Create audiences for targeted campaigns using user buckets to compare campaign effectiveness. To use User bucket as an audience:

  1. In Admin, under Data display, click Audiences.
    Note: The previous link opens to the last Analytics property you accessed. You must be signed in to a Google Account to open the property. You can change the property using the property selector. You must be a Marketer or above at the property level to create audiences.
  2. Click New audience.
  3. Select Create a custom audience, then Add new condition.
  4. Choose "User bucket", then add a filter.
    • Note: If you want to define 2 demographically-identical audiences, try using a greater than 50 condition filter.
  5. Enter the name of your audience.
  6. Click Apply.

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