Analytics Advisor (Beta)
Analytics Advisor is an agentic conversational experience in Google Analytics, powered by the latest Gemini models, that is designed to accelerate data analysis for all Google Analytics users. Analytics Advisor can help you get personalized answers about your Analytics property by providing actionable insights, visualizations, and links to helpful reports. Use it to get more done, faster and make smarter business choices.
On this page
How it works
Analytics Advisor is optimized for providing Analytics-related knowledge and support. It’s accessible anywhere across Google Analytics, and can provide real-time insights on your property.
Follow the steps below to access Analytics Advisor:
- In your Google Analytics property, if your account is eligible, you can click the Analytics Advisor icon in the top right hand corner of your property. You can also click the Google Analytics Search box and select Ask Analytics Advisor.
- This opens the Analytics Advisor window on the right panel.
- Type your query into the Analytics Advisor.
- For some questions, Analytics Advisor may take a moment to think, plan, and prepare a response.
- Analytics Advisor processes data solely at the property level, which means the information used to generate responses is from within that specific Google Analytics property only.
- Analytics Advisor is currently available in properties with English as the selected language, with plans to expand support to other languages.
- In some scenarios, Analytics Advisor may not generate responses that are accurate or relevant. You can use the thumbs up and thumbs down buttons to provide the product team with feedback on each response.
- Analytics Advisor reflects information that is available in Google Analytics.
- Your chat activity may be used to improve the product and your use is subject to Google's Terms, AI Use Policy, and Privacy Policy. Learn more about Chat AI Privacy.
Examples of what Analytics Advisor can help you with
Theme
Activities
Example queries
Generic data questions
Surface high-level performance insights.
"How is my website doing?"
"What's the health of my new user acquisition?"
Fully specified questions
Generate insights and visualizations for specific metrics, dimensions, and events.
"Trend of active users over the last 30 days"
"Show me the total purchases from organic search traffic last week"
"Why" questions
Diagnose changes in performance, attributing causes for drops or spikes.
"Why did my total revenue drop on August 1st?"
Why are my new users down 15% compared to last month?"
"How to" questions
Provide guided education, feature navigation, and step-by-step instructions.
"How do I create an audience?"
"How do I link my property to Google Ads?"
Read property config
Retrieve specific configuration details for the property.
"What is my measurement ID?"
"How many data streams do I have?"
Optimization
Identify growth opportunities and next steps.
"What should I do to improve my business?"
"What is the most effective way to re-engage users who dropped off after viewing the product page?"
Best practices
- Analytics Advisor will share relevant suggested questions to help guide your conversation. You can select a suggested question if helpful, or just enter your own query into the chat instead.
- Communicate with Analytics Advisor as if you're talking to a human. You can ask follow up questions on the subject being discussed, or change to a new subject.