Advertising policies

Google's advertising policies are designed to ensure a safe and positive experience for our users and abide by applicable laws. This means that our policies prohibit content that is harmful to users and the overall advertising ecosystem.

The policies cover four broad areas:

• Prohibited Content: Content that is never allowed, such as counterfeit goods, dangerous goods, or sexually explicit content.
• Prohibited Practices: Actions that are not allowed when advertising, like misrepresenting who you are or what you're selling.
• Restricted Content: Content that can be advertised but with limitations, such as alcohol, gambling, and healthcare products.
• Editorial and Technical Standards: Quality standards for ads and landing pages, ensuring they are clear, professional, and functional.

We use a combination of Google AI and human evaluation to ensure that ads comply with these policies. Our enforcement technologies use Google AI, modeled on human reviewers’ decisions, to help protect our users and keep our ad platforms safe. More complex, nuanced or severe cases are often reviewed and evaluated by our specially-trained experts.

Related links

• Google Ads Policy Center
• Fix ads with policy violations
• About the ad review process